RTTZUYUW RUEWMCS0098 1211645-UUUU--RUCRNAD
ZNR UUUUU
R 011645Z MAY 14
FM CNO WASHINGTON DC//DNS//
TO NAVADMIN
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NAVADMIN 098/14

MSGID/GENADMIN/CNO WASHINGTON DC/DNS/APR//

SUBJ/NAVY RESERVE CENTENNIAL COMMEMORATION PLANNING ORDER//

REF/A/CNO/OPNAVINST 5726.8A
REF/B/SECDEF/DODI 5500.7R//
NARR/REF A IS CNO'S OUTREACH: AMERICA'S NAVY. REF B IS JOINT ETHICS 
REGULATION// 

RMKS/1. 3 March 2015, will mark the Centennial anniversary of the 
establishment of the Navy Reserve. Since the birth of our country Citizen-
Sailors served as Navy Militia units until Congressional action officially 
established a federal Navy Reserve in 1915. They have supported our country 
in every major conflict. This message provides initial guidance and tasks for 
the global execution and planning of this important commemoration. 

2. In support of reference (a), execute a commemorative event commensurate 
with the importance of the Navy Reserve Centennial Commemoration (NRCC) for 
our Navy and nation.  

3. Commander's intent: The year-long commemoration will begin with a kick-off 
ceremony at the U.S. Navy Memorial on 3 March 2015 and continue through 
December 2015. The goal of this commemoration is to demonstrate pride in the 
history and heritage of the Navy Reserve and educate the American public, 
particularly in non-fleet concentration areas, on the value and capabilities 
of the Navy Reserve. Commemoration activities should welcome neighboring 
communities, surrounding veteran organizations, civilian employers of 
Sailors, and prominent civilians when and where able. Although expenditures 
should reflect today's fiscal environment, the conduct and result of 
commemorations should instill a richer understanding and a greater 
appreciation of the U.S. Navy Reserve. All actions shall be consistent with 
applicable law and policy, to include reference (b). 

4. Task:
 
a. The Office of the Chief of Navy Reserve will oversee planning and program 
development for the NRCC. A NRCC working group was established to support 
fleet-wide planning to make the anniversary commemorations as meaningful as 
possible.  
    
b. NRCC Will:

(1) Develop a strategic communications plan, including public affairs (PA) 
guidance.  
        
(2) Execute a kick-off ceremony at the Washington Navy Memorial on 3 March 
2015.
        
(3) Develop a commemoration toolkit for use by the unit commands.
        
(4) Develop a website for the Centennial and post all documents and 
associated points of contact. 
        
(5) Compile a list of lessons learned. 
    
c. Navy History and Heritage Command (NAVHISHERITAGECOM) will:

(1) Provide manpower/experts as necessary to support the NRCC working group.

(2) Provide historical documentation and research for displays, vignettes, 
and publications.

(3) Direct the Navy museum network to feature year-long, temporary Navy 
Reserve exhibits within their museums. 

d. Chief of Information (CHINFO) will:

(1) Provide manpower/experts as necessary to support the NRCC working group.

(2) Inform the active and reserve component public affairs community of the 
Navy Reserve Centennial campaign.

(3) Provide guidance and assistance for the social media plan.

(4) Assist with graphics and video service support.

(5) Support synchronization of PAO outreach and coordinate with already 
scheduled events to integrate a multi-media toolkit.

e. Commander, Naval Installations Command (CNIC) will:

(1) Ensure regional commands provide support for commemorative events to 
greatest extent feasible.

f. Commander, Navy Reserve Force Command (COMNAVRESFORCOM) will:

(1) Ensure Commander, Navy Air Force Reserve, Commander, Information 
Dominance Corps Reserve Command, Regional Reserve Component Commands and Navy 
Operational Support Commands plan for and commemorate the Navy Reserve 
Cenntenial beginning 3 March 2015 through December 2015. 

5. The Centennial Commemoration toolkit will be available at the NRCC 
webpage, www.navyreservecentennial.com on August 2014.

6. Command and supporting command relationships:

a. Chief of Navy Reserve is the supported Commander.

b. NAVHISHERITAGECOM, CHINFO, CNIC and COMNAVRESFORCOM are supporting.

7. Point of Contact. NRCC POC is CDR Cori Parker, (703) 614-7292 (DSN prefix: 
224), email: corinne.parker(AT)navy.mil.

8. Released by Vice Admiral S. H. Swift, Director, Navy Staff.//

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