UNCLASSIFIED ROUTINE R 101523Z JAN 17 FM CHINFO WASHINGTON DC TO NAVADMIN BT UNCLAS NAVADMIN 9/17 MSGID/GENADMIN/CHINFO WASHINGTON DC/DEC/ SUBJ/2017 NAVY COMMUNITY OUTREACH PLAN// REF/A/DOC/OSD/01NOV16/-/NOTAL// REF/B/DOC/OSD/17NOV15/-/NOTAL// REF/C/DOC/OPNAV/21DEC12// REF/D/NAVADMIN/24JUN16// REF/E/DOC/CNO/JAN16// NARR/ REF A is SECDEF memo regarding Force of the Future initiatives. REF B is DOD Public Affairs Community Outreach Guidance for Fiscal Years 2016 and 2017. REF C is OPNAVINST 5726.8A, Outreach: Americas Navy. Ref D is NAVADMIN 148/16 announcing the American Connections Media Outreach Program. REF E is CNO Design for Maintaining Maritime Superiority.// POC/Rob Newell/Civ/CHINFO/LOC: WASHINGTON, DC/TEL: (703) 614-1879 /EMAIL: ROBERT.D.NEWELL1(AT)NAVY.MIL// 1. In support of refs (a) thru (e), this NAVADMIN issues implementation guidance and tasks support for the Navy's Community Outreach Program for 2017. 2. Background. In ref (a), the SECDEF encouraged the Department of Defense to explain to the American Public who we are, what we stand for and what we do. Accordingly, ref (b) authorizes the services to continue their community outreach programs in a sustainable, fiscally responsible manner, not only by showcasing our militarys capabilities and readiness to defend the nation, but also by sharing the unparalleled opportunity and experience we offer to Americans who can meet our high standards and wish to serve. ISO these efforts, the Navy will use its full menu of community outreach programs in 2017 to increase Americans awareness, knowledge and favorability of the Navy, with a specific focus on engaging those parts of the country outside of fleet concentration areas. Our ultimate goal - Inspire Americans to support or serve in their Navy. 3. Per ref (b), the following outreach programs are authorized for Calendar Year 2017 (CY17): a. Eight Fleet Weeks: Port Everglades, Fla.; New York City, N.Y.; Hampton Roads, Va.; Boston, Ma. (Sail Boston 2017); Portland, Ore.; Los Angeles, Calif.; San Francisco, Calif.; Seattle, Wash. Tasking and responsibilities for these events will be provided SEPCOR by cognizant operational and regional commanders. b. Fifteen Navy Weeks: Mobile, Ala., Feb. 23-March 2; Austin, Texas, March 19-26; Gulfport/Biloxi, Miss. April 1-8; Memphis, Tenn., May 8-14; Spokane, Wash., May 15-21; Pittsburgh, Pa., June 19-25; Omaha, Neb., June 26-July 2; Minneapolis-St. Paul, Minn., July 17-23; Green Bay-Fox Cities, Wis., July 28-Aug. 6; Indianapolis, Ind., Aug. 7-13; Portland, Maine, Aug. 21 -27; Detroit, Mich., Aug. 28-Sept. 4; Salt Lake City, Utah, Sept. 11-17; Little Rock, Ark., Oct. 16-22; Fort Worth, Texas, Oct. 23 -29. Per ref (c), the Navy Week program is a community outreach requirement, led by the Navy Office of Community Outreach (NAVCO), and is a program uniquely positioned to increase understanding of the Navy and its mission in markets across America which do not have a Navy presence. As such, the following commands and activities will support the 2017 Navy Week campaign to the maximum extent operational schedules will allow: (1) Naval Special Warfare Command and Commander, Navy Recruiting Command (CNRC) will make the Navy Parachute Team available depending on venues and opportunities. (2) Navy Expeditionary Combat Command will make expeditionary units (divers, EOD teams, Riverine, Seabees and Combat Camera) and their equipment available. (3) TYCOMs will support with Sailors assigned to ships, squadrons and submarines with namesake city or state ties. For cities where more than one namesake unit has a relationship, NAVCO will coordinate with TYCOMs to determine the most feasible assignment. (4) AIRFOR will support with aircraft and aircrew participation, when possible, leveraging existing requirements of the Naval Reserve Officers Training Corps Naval Aviation Sponsorship Program. (5) Reserve Force will support with Naval Operational Support Center Sailors and other resources as coordinated with NAVCO Navy Week planning leads. (6) Bureau of Medicine and Surgery will support with Navy Medical professionals, equipment and displays as appropriate. (7) Office of Naval Research will participate with personnel and assets participating in Science, Technology, Engineering and Mathematics (STEM) events. (8) The Navy Music Program will support with regional bands and premiere bands when appropriate. (9) Naval Education and Training Command and Naval Service Training Command will support with participation from NROTC units. (10) USS CONSTITUTION will support with Sailors, equipment and displays. (11) U.S. Fleet Forces Command and the Office of the Chief of Naval Operations (OPNAV) N45 will support with environmental personnel and displays. (12) CNRC will support with Navy Recruiting District (NRD) /Navy Recruiting Station Sailors and recruiting properties, simulators and other equipment as appropriate. (13) Navy commands and units within a reasonable distance of Navy Week cities will support with home town Sailors, other personnel and equipment, as coordinated with Navy Week planning teams. (14) Blue Angels performances will provide the foundational event for Navy Weeks in Memphis, Tenn.; Pittsburgh, Pa.; Omaha, Neb.; Green Bay-Fox Cities, Wis.; Portland, Maine; Detroit, Mich.; and Fort Worth, Texas. (15) Naval History and Heritage Command will support with speakers and displays. (16) Navy Ceremonial Guard will support with its drill team. (17) Department of the Navy Office of Small Business Programs will provide detailed statistics for each market and will provide representatives to attend and speak at multiple small business events in conjunction with Navy Weeks as a part of our efforts to provide the highest quality of support to small business owners and entrepreneurs. (18) Additional units or activities with outreach capability not listed above are encouraged and welcome to participate in the Navy Week program and should contact NAVCO for further guidance. c. The American Connections Media Outreach Program, announced ref (d), will be a prominent component of the Navys 2017 community outreach strategy. The new program modernized and replaced the legacy Fleet Hometown News (FHTN) program. Managed by NAVCO, the program was established to share the Navy story with media across the country that serves markets which generally do not receive Navy news and information. It leverages Sailors local connections to communities across America -- hometown, location of high school or college attended, family members hometown, etc. -- as well as the relationships that exist between Navy units and their namesake cities and states, to ensure Americans throughout the country better understand their Navy, its mission and its contribution to national security. An additional but no less significant benefit of the program is the positive impact on the morale of participating Sailors and namesake units. In 2017, the program will include the following elements: (1) Media production visits. NAVCO deploys small production teams to commands to produce feature stories and accompanying photos on assigned Sailors, which are provided to media outlets where those Sailors have local connections. All content is also posted to NAVCOs media outreach blog, allowing Sailors to share their stories via their social media networks. NAVCO will conduct 24 Media Production Visits in 2017 in support of key Navy communication priorities and programs. Priorities (proposed locations) include: a. Asia-Pacific Rebalance (Guam, Sasebo, Singapore, Yokosuka) b. Aviation Modernization, F-35, EA-18G, E-2D programs (Norfolk, Whidbey) c. Ballistic Missile Defense (Romania, Rota) d. Cyber Warfare (Corry Station, Fort Meade) e. Investment in People, Naval Aviation Training (Corpus, Kingsville, Pensacola) f. Maritime Security (Bahrain) g. Navy Medicine (Norfolk, San Diego) h. Ohio Replacement and Nuclear Deterrence, SSBN, E-6B programs (Bangor, Kings Bay, Oklahoma City) i. Seabees 75th (Gulfport, Port Hueneme) j. Surface Modernization, LCS, DDG, LPD, LHA programs (Norfolk, San Diego) k. Undersea Warfare, SSN, P-8, MH-60R programs (Jacksonville , Mayport) (2) World War II 75th Anniversary (3) Media advisory service. Preserving a popular capability from the FHTN program, NAVCO notifies local media when Sailors are promoted, receive an award, earn a warfare qualification, complete a deployment or achieve other recognition. Sailors may submit material for this service using a fillable form, available at www.outreach.navy.mil. (4) Fleet-produced content sharing service. Every day, commands throughout the Navy produce hundreds of stories and photos featuring the professionalism of our Sailors and the accomplishments of Navy commands. NAVCO's content sharing service provides these stories and photos to media where Sailors have local connections and to media with ties to namesake units. (5) Radio shout-out service. A toll-free telephone service (1 -855-OUR-NAVY or 1-855-687-6289) is available for Sailors to record a 15 -second greeting, which is shared with local radio stations where Sailors have local connections. Greetings can be submitted in conjunction with a holiday or observance, such as Thanksgiving, Veterans Day, etc. Greetings can also be sent from Sailors, or namesake units, to offer support to their home teams participating in major sporting events. d. Naval Aviation Outreach. Naval Aviation outreach is particularly effective, in that it has the unique ability to bring a primary warfighting platform to inland markets. The following Naval Aviation outreach activities are authorized in CY16: (1) A full 32-show schedule for the Blue Angels. (2) A full 30-show schedule for the Navy Parachute Team. (3) Six Navy-hosted air shows/open houses in El Centro, Calif.; Corpus Christi, Texas; Oceana, Va.; Pensacola, Fla.; China Lake, Calif. and Gulfport, Miss. These events are authorized to have aerial demonstrations by aviation assets that are organic to the installation. (4) Forty-six TACAIRDEMO performances at Chief of Information (CHINFO)-authorized air shows at which the Blue Angels are not performing. (5) Aircraft static displays at CHINFO-authorized air shows and other events. (6) 40 flyovers (two aircraft maximum unless authorized by CHINFO), equally divided between east and west coast aviation assets, at CHINFO-authorized events. Flyover support will only be provided to those events that have the ability to showcase Naval Aviation to a national or international audience. Requests are submitted to NAVCO using DD Form 2535, reviewed by the Aviation Outreach Working Group (AOWG) consisting of representatives from CNAL, CNAP, NAVCO and CHINFO, before being forward up the Chief of Information for final approval. (7) Aviation outreach support which falls into the following categories is not subject to limits specified in ref (b): a. Military services retain operational authority over support for funeral and memorial service flyovers, which are not considered community outreach events. b. Flyovers for ceremonies and other events intended primarily for an internal audience are not considered outreach events and may be conducted with TYCOM approval; this includes United States Naval Academy events. c. Aviation outreach support, to include flyovers, at CHINFO -authorized events in the local area are permitted when it is deemed by the local or regional commander to be in the interest of maintaining good relations with key community partners and organizations. d. Continental United States port visits. From an outreach perspective, there is no more effective means to showcase the Navy's capabilities and its talented Sailors than allowing Americans to visit a ship or submarine. As such, a maximum of 20 port visits for outreach have been approved during 2017. The following CONUS Port Visits are currently scheduled: (1) East Coast - Mobile, Ala.; Charleston, S.C.; New Orleans, La.; Boston, Mass. (x2) in addition to Fleet Week Boston; Bristol, R.I.; New York, N.Y., in addition to Fleet Week NY; Rockland, Maine. (2) West Coast - Seattle, Wash., in addition to Seattle Sea Fair; San Francisco, Calif., (x2) in addition to Fleet Week SF; Los Angeles, Calif., (x2) in addition to Fleet Week LA; Long Beach, Calif.; Santa Barbara, Calif.; Malibu, Calif. (3) Other port visits conducted primarily for training or operational purposes are not subject to limits specified in ref (b). (4) Per ref (c), the following elements should be incorporated into every port visit SOE: a. Media day (pierside press availability and a shipboard tour). b. Very important person (VIP) reception. c. VIP tours for local civic and community leaders. d. The maximum amount of public visitation possible to the extent that time and force protection restrictions permit. e. Two community relations projects, such as beach clean-ups, Habitat for Humanity, school visits, etc., with appropriate media coverage. f. Executive Outreach. Ref (b) approves dedicated outreach travel for non-governmental organization, civic and executive outreach. The following is authorized: (1) NAVCO administers the Navy's Executive Engagement Visit (EEV) program for Flag Officers and Senior Executive Service civilians for the purpose of conducting multi-day outreach engagements in U.S. cities. NAVCO will coordinate itineraries for participating Navy leaders, to include engagements with corporate executives, government officials, education leaders, civic groups, veterans organizations and media. Proposed 2017 EEV cities are: Phoenix, Ariz.; St. Louis, Mo.; Sioux Falls, S.D.; Des Moines, Iowa; Knoxville, Tenn.; San Antonio, Texas; Roanoke, Va.; Syracuse, N.Y.; Dayton, Ohio; Milwaukee, Wis.; Boise, Idaho; Albuquerque, N.M.; Sacramento, Calif.; Houston, Texas; Baton Rouge, La.; Kansas City, Mo.; Dover, Del.; Missoula, Mont.; Charleston, S.C.; Philadelphia, Pa.; Buffalo, N.Y.; Lubbock, Texas; Orlando, Fla.; Charlotte, N.C.; Tulsa, Okla. (2) Other cities to which a Flag Officer or Senior Executive Service civilian has a significant tie may be considered in lieu of cities mentioned previously. (3) Per ref (c), travel by Flag Officers, (SES) civilians and members of the command triad outside the local area to participate in community outreach and other representational events that demonstrably help achieve the Navy's mission are authorized and will be considered essential official business in the governments interest. g. Ship and submarine namesake crew visits. One of the most effective means to connect Americans with their Navy is through strong and enduring namesake unit relationships. In addition to the requirements specified for the Navy Week program referenced in para 3.b.(3) above, ref (b) approves visits by crewmembers of ships and submarines with namesake ties to their namesake city or state. h. Navy Band tours and ceremonial unit performances. Ref (b) approves the fall, spring and summer tours for the Navy's premier bands, the use of operational funding for regional band outreach travel and performances, participation in the International and Midwest Band and Orchestra Clinic, Navy Band public outreach concerts, large public concerts ICW Navy Birthday celebrations. Also approved are performances by the Navy Ceremonial Guard in parades outside of the National Capital Region and other miscellaneous outreach at events such as the Super Bowl, Warrior Games and similar events. i. Navy Birthday and Historical Observances. Funding has been approved under ref (b) for commands and activities to commemorate the Navy Birthday, Battle of Midway, events commemorating the 75th anniversary of major World War II events, centennial anniversary of WWI, the 50th anniversary of the Vietnam War, and other historical observances. Commands are encouraged to align activities and events with the following significant anniversary dates in 2017: (1) Feb. 28, Battles of Java Sea/Sunda Strait (WWII) (2) March 1, Battle of the Atlantic (WWII) (3) March 5, Seabees birthday (WWII) (4) March 17, establishment of Yeoman (F) (WWII) (5) April 6, U.S. declares war on Germany (WWI) (6) April 7, African Americans accepted for General Service and establishment of WAVES (WWII) (7) April 7, first combat against Germany (WWI) (8) April 8, Last stand at Bataan (WWII) (9) April 18, Doolittle Raid (WWII) (10) May 4, Division Eight, Destroyer Force, Atlantic Fleet Arrives at Queenstown to start combat operations (WWI) (11) May 6-8, Battle of the Coral Sea (WWII) (12) May 24, first U.S. convoy left Hampton Roads, Va. to cross the Atlantic (WWI) (13) June 3-6, Battle of Midway (WWII) (14) June 8, attack on USS Liberty (AGTR 5) (50th) (15) June 26, first Navy convoy of troopships arrives in France (WWI) (16) July, Arctic Convoys (Loss of Convoy PQ-17) (WWII) (17) July 29, fire breaks out on USS Forrestal (CVA 59) (Vietnam) (18) Aug. 7-9, Battle of Savo Island (WWII) (19) Nov. 8, Operation Torch (WWII) (20) Nov. 12-15, Naval Battle of Guadalcanal (WWII) (21) Dec. 7, Battleship Division Nine arrive in Scapa Flow for service with the Royal Navys Grand Fleet (WWI) More detailed information and products on these anniversaries can be found at: https://www.history.navy.mil/browse-by-topic /commemorations-toolkits.html j. Community Outreach in Local Areas. The following is authorized with respect to outreach in local areas: (1) Commanders are encouraged to engage in and support local community outreach efforts with speakers, musical units, ceremonial assets, and ground equipment static displays. (2) Per ref (b), local community engagements on and off military installations that cost up to $5,000 per single event(excluding normal pay and allowances) are encouraged to continue without an exception to policy for events not included in the approved FY17-18 Military Service or COCOM outreach plans. (3) The precise definition of a local area is determined by the commander and is dependent on the geographic layout of an installation; however, as a general guideline, a local area may be considered to be within 150 miles of an installation or any travel that can be completed to and from in a single business day. 4. All modifications beyond the scope of ref (b) require approval by Office of the Assistant Secretary of Defense for Public Affairs. Requests for an exception to policy must be forwarded through CHINFO. For additional questions pertaining to this NAVADMIN and the execution of the Navy's 2017 Community Outreach Plan, please contact Mr. Rob Newell at 703-614-1879. 5. Released by RDML Dawn Cutler, Chief of Information.// BT #0001 NNNN UNCLASSIFIED//