RTTUZYUW RHOIAAA0001 3541540-UUUU--RHSSSUU. ZNR UUUUU R 201500Z DEC 17 FM CHINFO WASHINGTON DC TO NAVADMIN BT UNCLAS NAVADMIN 301/17 SUBJ/2018 NAVY COMMUNITY OUTREACH PLAN// REF/A/DOC/OSD/11OCT17/-/NOTAL// REF/B/DOC/OPNAV/21DEC12// REF/C/NAVADMIN/24JUN16// REF/D/DOC/CNO/JAN16// NARR/ Ref A is ATSD(PA) memo, DoD FY18 Strategic Public Affairs Outreach Activities. Ref B is OPNAVINST 5726.8A, Outreach: Americas Navy. Ref C is NAVADMIN 148/16 announcing the American Connections Media Outreach Program. Ref D is CNO Design for Maintaining Maritime Superiority.// POC/Rob Newell/Civ/CHINFO/LOC: WASHINGTON, DC/TEL: (703) 614-1879 /EMAIL: ROBERT.D.NEWELL1(AT)NAVY.MIL// 1. In support of references (a) thru (d), this NAVADMIN issues implementation guidance and tasks support for the Navy's Community Outreach Program for 2018. 2. Background. As articulated in reference (a), more than 90 percent of Americans today have never served in the military. As a result, the cultural gap between the Armed Forces and the nation they serve is growing. Surveys done by the Department of Defenses Joint Advertising and Marketing Research Service (JAMRS) indicate that 60 percent of young people have already dismissed military service as a future option by their 16th birthday; that only 50 percent of 17- to 35-year-olds can name all four military services; and that while the large number of Navy recruits coming from Navy families has traditionally served as a plentiful recruiting reservoir, the reality is that reservoir is rapidly shrinking. In 1995, 40 percent of all 16- to 24-year-olds had a parent who had served in the military. Today, that number is down to 16 percent. Because we operate from the countrys coasts, this disconnect is particularly challenging for the Navy. Simply put, the overwhelming majority of Americans dont see us. They dont know who we are, what we do or what opportunities the Navy presents to young people. The Navys annual Community Outreach Plan was created to attack this challenge. 3. Reference (a) defines community outreach as a critical DoD priority and authorizes the services to continue their community outreach programs in a sustainable, fiscally responsible manner in 2018. IAW this guidance, the Navy will use its full menu of community outreach programs in 2018 to connect Americans to their Navy, with a specific focus on engaging those parts of the country outside of fleet concentration areas. Our ultimate goal: Inspire Americans to support or serve in their Navy. 4. Per ref (a), the following outreach programs are authorized for Calendar Year 2018 (CY18): a. 10 Fleet Weeks: New Orleans, La.; Port Everglades, Fla.; New York, N.Y.; Norfolk, Va.; Maryland (Baltimore, Md.); Portland, Ore.; Los Angeles, Calif.; San Francisco, Calif.; Seattle, Wash.; and San Diego, Calif. Tasking and responsibilities for these events will be provided SEPCOR by cognizant operational and regional commanders. b. 15 Navy Weeks: San Antonio, Texas, Feb. 19-25; Tucson, Ariz. March 12-18; Waco, Texas, April 2-8; Birmingham, Ala., April 9-15; Tampa, Fla., May 7-13; Chattanooga, Tenn., June 11-17; Reno-Carson City, Nev., June 17-23; Sacramento, Calif., July 16-22; Fargo, N.D., July 23-29; Milwaukee, Wis., Aug. 6-12; Louisville, Ky., Aug. 20-26; Cleveland, Ohio, Aug. 27-Sept. 2; Albuquerque, N.M., Sept. 10-16; Springfield, Mass., Sept. 17-23; and Bossier-Shreveport, La., Oct. 29-Nov. 4. Per reference (b), the Navy Week program is a community outreach requirement, led by the Navy Office of Community Outreach (NAVCO), and is a program uniquely positioned to increase understanding of the Navy and its mission in markets across America which do not have a Navy presence. As such, the following commands and activities will support the 2018 Navy Week campaign to the maximum extent operational schedules will allow: (1) Depending on market size, each Navy Week will have one or two flag officers or Senior Executive Service (SES) civilians participating as senior Navy executive representatives. In coordination with PA and personal staffs, NAVCO will develop an itinerary comprised of high-level outreach engagements with key influencers from all sectors of the Navy Week market for participating senior Navy executives. (2) Naval Special Warfare Command and Commander, Navy Recruiting Command (CNRC) will make the Navy Parachute Team Leap Frogs) available depending on venues and opportunities. (3) Navy Expeditionary Combat Command will make expeditionary units (divers, EOD teams, Riverine, Seabees) and their equipment available. (4) TYCOMs will support with Sailors assigned to ships, squadrons and submarines with namesake city or state ties. For cities where more than one namesake unit has a relationship, NAVCO will coordinate with TYCOMs to determine the most feasible assignment. (5) Commander, Naval Air Forces (AIRFOR) and Commander, Naval Air Force Reserve (AIRFORRES) will support with aircraft and aircrew participation, when possible, leveraging existing requirements of the Naval Reserve Officers Training Corps Naval Aviation Sponsorship Program. (6) Commander, Navy Reserve Force will support with Navy Operational Support Center (NOSC) Sailors and other resources as coordinated with NAVCO Navy Week planning leads. (7) Bureau of Medicine and Surgery (BUMED) will support with Navy medical professionals, equipment and displays as appropriate. (8) Office of Naval Research will participate with personnel and assets participating in Science, Technology, Engineering and Mathematics (STEM) events. (9) U.S. Navy Band and Fleet Band Activities will support with regional bands and premiere bands when appropriate. (10) Naval Education and Training Command (NETC) and Naval Service Training Command (NSTC) will support with participation from NROTC units. (11) USS CONSTITUTION will support with Sailors, equipment and displays. (12) U.S. Fleet Forces Command (FFC) and the Office of the Chief of Naval Operations (OPNAV) N45 will support with environmental personnel and displays. (13) CNRC will support with Navy Recruiting District (NRD) and Navy Recruiting Station Sailors and recruiting properties, simulators and other equipment as appropriate. (14) Navy commands and units within a reasonable distance of Navy Week cities will support with hometown Sailors, other personnel and equipment, as coordinated with Navy Week planning teams. (15) Blue Angels performances will provide the foundational event for Navy Weeks in Tucson, Ariz.; Waco, Texas; Birmingham, Ala.; Tampa, Fla.; Fargo, N.D.; and Cleveland, Ohio. (16) Naval History and Heritage Command will support with speakers and displays. (17) Navy Ceremonial Guard will support with its drill team. (18) Department of the Navy Office of Small Business Programs (OSBP) will provide detailed statistics for each market and will provide representatives to attend and speak at multiple small business events in conjunction with Navy Weeks as a part of our efforts to provide the highest quality of support to small business owners and entrepreneurs. (19) Additional units or activities with outreach capability not listed above are encouraged and welcome to participate in the Navy Week program and should contact NAVCO for further guidance. c. The American Connections Media Outreach Program, announced in reference (c), will be a prominent component of the Navy 2018 community outreach strategy. The program modernized and replaced the legacy Fleet Hometown News (FHTN) program. Managed by NAVCO, it was established to share the Navy story with media across the country serving markets which generally do not receive Navy news and information. It leverages Sailors local connections to communities across America -- hometown, location of high school or college attended, family members hometown, etc. -- as well as the relationships that exist between Navy units and their namesake cities and states, to ensure Americans throughout the country better understand their Navy, its mission and its contribution to national security. An additional but no less significant benefit of the program is the positive impact on the morale of participating Sailors and namesake units. In 2018, the program will include the following elements: (1) Media production visits. NAVCO deploys small production teams to commands to produce feature stories and accompanying photos of assigned Sailors, which are provided to media outlets where those Sailors have local connections. All content is also posted to NAVCOs media outreach blog at navyoutreach.blogspot.com, allowing Sailors to share their stories via their social media networks. NAVCO will conduct 20 Media Production Visits in 2018 in support of key Navy communication priorities and programs. Priorities (proposed locations) include: (a) Asia-Pacific Rebalance (Guam, Pearl Harbor, Sasebo, Yokosuka) (b) Aviation Modernization, F-35/EA-18G/E-2D programs (Eglin, Everett, Fallon, Lemoore, Norfolk, Whidbey) (c) Ballistic Missile Defense (Rota) (d) Cyber Warfare (Corry Station, Fort Meade) (e) Investment in People/Naval Aviation Training (Pensacola) (f) Ohio Replacement and Nuclear Deterrence, SSBN/E-6B programs (Alaska, Bangor) (g) Surface Modernization, LCS/DDG/LPD/LHA programs (Bath, Norfolk, San Diego) (h) Undersea Warfare, SSN/P-8/MH-60R programs (Groton, Jacksonville, Mayport) (2) Media advisory service. Preserving a popular capability from the FHTN program, NAVCO notifies local media when Sailors are promoted, receive an award, earn a warfare qualification, complete a deployment or achieve other recognition. Sailors may submit material for this service by e-mailing navyoutreach@navy.mil. (3) Fleet-produced content sharing service. Every day, commands throughout the Navy produce hundreds of stories and photos featuring the professionalism of our Sailors and the accomplishments of Navy commands. NAVCO's content sharing service provides these stories and photos to media where Sailors have local connections and to media with ties to namesake units. To maximize the utility of this program, commands are encouraged to include a local connection (hometown, high school, etc.) for every Sailor identified in a photo or story. (4) Radio shout-out service. A toll-free telephone service (1 -855-OUR-NAVY or 1-855-687-6289) is available for Sailors to record a 15 -second greeting, which is shared with local radio stations where Sailors have local connections. Greetings can be submitted in conjunction with a holiday or observance, such as Thanksgiving, Veterans Day, etc. Greetings can also be sent from Sailors, or namesake units, to offer support to their home teams participating in major sporting events. d. Naval Aviation Outreach. Naval Aviation outreach is particularly effective, in that it has the unique ability to bring a primary warfighting platform to inland markets. The following Naval Aviation outreach activities are authorized in 2018: (1) 36 full Blue Angels performances. (2) 30 Navy Parachute Team (Leap Frogs) performances. (3) Nine Navy-hosted air shows/open houses: NAS JRB Fort Worth, Texas; NAS Key West, Fla.; NAS Kingsville, Texas; NAS Jacksonville, Fla.; NAS Pensacola, Fla.; NAS Oceana, Va.; Panama City, Fla.; Gulfport, Miss.; and Patuxent River, Md. These events are authorized to have aerial demonstrations by aviation assets organic to the installation. (4) 46 TACAIRDEMO performances at Chief of Information (CHINFO)-authorized air shows at which the Blue Angels are not performing. (5) Aircraft static displays at CHINFO-authorized air shows and other events. (6) 40 flyovers (two aircraft maximum unless authorized by (CHINFO), equally divided between East and West Coast aviation assets, at CHINFO-authorized events. Flyover support will only be provided to those events that have the ability to showcase Naval Aviation to a national or international audience. Flyovers at high school events are not permitted. Requests are submitted to NAVCO using DD Form 2535, reviewed by the Aviation Outreach Working Group (AOWG) consisting of representatives from CNAL, CNAP, NAVCO and CHINFO, before being forwarded up the Chief of Information for final approval. (7) Aviation outreach support which falls into the following categories is not subject to limits specified in reference (a): a. Military services retain operational authority over support for funeral and memorial service flyovers, which are not considered community outreach events. b. Flyovers for ceremonies and other events intended primarily for an internal audience are not considered outreach events and may be conducted with TYCOM approval. This includes U.S. Naval Academy events. c. Aviation outreach support, to include flyovers, at CHINFO-authorized events in the local area are permitted when it is deemed by the local or regional commander to be in the interest of maintaining good relations with key community partners and organizations. e. Continental United States port visits. From an outreach perspective, there is no more effective means to showcase the Navy's capabilities and its talented Sailors than allowing Americans to visit a ship or submarine. As such, a maximum of 20 port visits for outreach have been approved during 2018. The following CONUS port visits are currently scheduled: (1) East Coast (10): Charleston, S.C. (2); Mobile, Ala.; Eastport, Maine; Rockland, Maine; Boston, Mass. (2); Bristol, R.I.; New York, N.Y.; and New London, Conn. (2) West Coast (7): Seattle, Wash.; San Francisco, Calif.; Los Angeles, Calif. ; Long Beach, Calif.; Malibu, Calif.; Hilo, Hawaii; Juneau, Alaska. (3) Other port visits conducted primarily for training or operational purposes are not subject to limits specified in reference (b). (4) Per reference (c), the following elements should be incorporated into every port visit SOE: a. Media day (pierside press availability and a shipboard tour). b. Very important person (VIP) reception. c. VIP tours for local civic and community leaders. d. The maximum amount of public visitation possible to the extent that time and force protection restrictions permit. e. Two community relations projects, such as beach clean-ups, Habitat for Humanity, school visits, etc., with appropriate media coverage. f. Civic and Executive Outreach. Reference (b) approves dedicated outreach travel for non-governmental organization, civic and executive outreach. e. 25 Executive Outreach Visits. NAVCO administers the Navy's Executive Engagement Visit (EEV) program for flag officers and SES civilians for the purpose of conducting multi-day outreach engagements in U.S. cities. NAVCO will coordinate itineraries for participating Navy leaders to include engagements with corporate executives, government officials, education leaders, civic groups, veterans organizations and media. (1) Proposed 2018 EEV cities are: Billings, Mont.; Mobile, Ala.; Salt Lake City, Utah; Indianapolis, Ind.; Little Rock, Ark.; Minneapolis-St. Paul, Minn.; Austin, Texas; Spokane, Wash.; Pittsburgh, Pa.; Green Bay, Wis.; Portland, Maine; Oklahoma City, Okla.; Fort Worth, Texas; Kansas City, Kan.; Dover, Del.; Cincinnati, Ohio; Wichita, Kan.; Charleston, S.C.; Burlington, Vt.; Colorado Springs, Colo.; Raleigh, N.C.; Lubbock, Texas; Tulsa, Okla.; Nashville, Tenn.; and Chicago, Ill. b. Other cities to which a flag officer or SES civilian has a significant tie may be considered in lieu of cities mentioned previously. c. Per reference (b), travel by flag officers, SES civilians and members of the command triad outside the local area to participate in community outreach and other representational events that demonstrably help achieve the Navy's mission are authorized and will be considered essential official business in the governments interest. d. Support is also authorized for the Torrance, Calif. Armed Forces Week and for the SECDEF Joint Civilian Orientation Conference. f. Ship and submarine namesake crew visits. One of the most effective means to connect Americans with their Navy is through strong and enduring namesake unit relationships. In addition to the requirements specified for the Navy Week program referenced above, ref (a) approves visits by crewmembers of ships and submarines with namesake ties to their namesake city or state. h. Navy Band tours and ceremonial unit performances. Ref (b) approves the following: 1. The fall, spring and summer tours for the Navy's premier bands. 2. Use of operational funding for regional band outreach travel and performances. 3. Participation in the U.S. Consulate Tijuana, Mexico Independence Day Celebration. 4. Participation in the International and Midwest Band and Orchestra Clinic. 5. One OCONUS International Tattoo using a CONUS-based asset (with CCMD concurrence). 6. U.S. Navy Band public outreach concerts, including those outside the National Capital Region, and large public concerts ICW Navy Birthday celebrations. 7. U.S. Navy Band and Fleet Band Activities will oversee and collect all new outreach measurement guidelines as detailed in reference (a). 8. Also approved are performances by the Navy Ceremonial Guard in parades outside of the National Capital Region and other miscellaneous outreach at events such as the Super Bowl, Warrior Games, New York City Veterans Day Parade, Navy Weeks and similar events. g. Navy Birthday and Historical Observances. Funding has been approved under reference (a) for commands and activities to commemorate the Navy Birthday, Battle of Midway, events commemorating the 75th anniversary of major World War II events, the centennial anniversary of World War I, the 50th anniversary of the Vietnam War, and other historical observances. Commands are encouraged to align activities and events with the following significant anniversary dates in 2018: (1) May 20 - Battle of the Atlantic (WWII@75): On May 20, 1943, ADM Ernest King establishes the Tenth Fleet as the Navys central organization to prosecute the U-boat war. (Atlantic Theater) (2) June 30 - Operation Cartwheel (WWII@75): From June 30 to July 2, 1943, Operation Cartwheel helped neutralize Japanese forces in New Guinea and the Solomon Islands. (Pacific Theater) (3) June 30 - Naval Combat Demolition Units/Special Service Unit 1 (WWII@75): On June 30, 1943, the Naval Combat Demolition Unit School forms the nucleus of the Atlantic and Pacific Underwater Demolition Team (UDT) community. (Pacific Theater) (4) July 9-10 - Operation Husky (WWII@75): On July 9-10, 1943 the Allies invade Sicily in Operation Husky, which utilized more troops than the D-Day invasion of Normandy. (Atlantic Theater) (5) September 9 - Salerno Landing (WWII@75): During the landings at Salerno, Italy on Sept. 9, 1943, Navy gunfire support proved critical. (Atlantic Theater) (6) October 31 - Combat operations in North Vietnam halted (Vietnam @50): On Oct. 31, 1968, President Lyndon Johnson halts all combat operations against North Vietnam in a last desperate hope to energize cease-fire negotiations in Paris. (7) November - Rabaul (WWII@75): The power of carrier aviation is demonstrated during airstrikes on Rabaul in November 1943. (Pacific Theater) (8) November 11 - Armistice Day (WWI@100): On Nov. 11, 1918, the First World War ends with the signing of an armistice. (9) November 20 - Battle of Tarawa (WWII@75): Part of Operation Galvanic, the invasion of the Gilbert Islands, the Battle of Tarawa was fought from Nov. 20-23, 1943, and helped crack the Japanese line in the Central Pacific. (Pacific Theater) (10) November 29 - Bureau of Ships Conveyor Belt (WWII@75): On Nov. 29, 1943, USS HORNET (CV 12) became the sixth Essex-class aircraft carrier to be commissioned in 1943. In all, 537 combatant vessels weighing 1.46 million tons were built in 1943 - four times what was built in 1942. (Atlantic Theater) (11) More detailed information and products on these anniversaries can be found at: https://www.history.navy.mil/browse-by-topic /commemorations-toolkits.html (12) Other resources to help with outreach initiatives include: a. Listing of all NHHC Museums - https:/ www.history.navy.mil/visit-our-museums.html b. Infographics on history and heritage topics - https: /www.history.navy.mil/news-and-events/multimedia-gallery /infographics.html c. Ship histories - https://www.history.navy.mil /research/histories/ship-histories.html d. Heritage resources - https://www.history.navy.mil /browse-by-topic/heritage.html e. Navy communities (CPO, Navy Medicine, Naval Aviation, Seabees, Chaplain Corps) - https://www.history.navy.mil/browse-by- topic /communities.html f. Diversity - https://www.history.navy.mil/browse-by -topic/diversity.html g. Notable people - https://www.history.navy.mil/browse -by-topic/people.html (13) For more information, please e-mail nhhcpublicaffairs @navy.mil or call (202) 433-7880. h. Community Outreach in Local Areas. For activities not included in reference (a), use of local resources to support outreach activities in the local area is authorized and encouraged. Local area is defined in Joint Travel Regulation, Chapter 2, Part L, Section 2800 12. 5. All modifications beyond the scope of reference (a) require approval by the Office of the Assistant to the Secretary of Defense for Public Affairs. Requests for an exception to policy must be forwarded through CHINFO. For additional questions pertaining to this NAVADMIN and the execution of the Navy's 2018 Community Outreach Plan, please contact Mr. Rob Newell at (703) 614-1879. 6. Released by CAPT G. L. Hicks, Chief of Information.// BT #0001 NNNN UNCLASSIFIED//