UNCLASSIFIED// ROUTINE R 191937Z DEC 18 FM CHINFO WASHINGTON DC TO NAVADMIN BT UNCLAS NAVADMIN 310/18 SUBJ/2019 NAVY COMMUNITY OUTREACH PLAN// REF/A/DOC/OSD/DEC18/-/NOTAL// REF/B/DOC/OPNAV/12FEB18// REF/C/NAVADMIN/24JUN16// REF/D/DOC/CNO/DEC18// REF/E/DOC/CHINFO/NOV18/-//NOTAL// NARR/ Ref A is ATSD(PA) memo, DoD FY19 Strategic Public Affairs Outreach Activities. Ref B is OPNAVINST 5726.8b, Outreach: Americas Navy. Ref C is NAVADMIN 148/16 announcing the American Connections Media Outreach Program. Ref D is CNO Design for Maintaining Maritime Superiority. Ref E is the 2019 Navy Communication Strategy.// POC/Rob Newell/Civ/CHINFO/LOC: WASHINGTON, DC/TEL: (703) 614-1879 /EMAIL: ROBERT.D.NEWELL1(AT)NAVY.MIL// 1. As our countrys veteran population declines with the passing of the WWII/Korea generations, communities and families - across the United States are increasingly losing their close ties and connection to the military. The close relationship between military and civilian communities has long been an essential part of preserving the all-volunteer force, and inspiring future generations to serve. Community Outreach Programs help fill this void. Recent assessments done by the Gallup Corporation show that those who come in contact with our Sailors whether it be through a ship tour, school visit, attendance at an air show or other community event are at least forty percent more likely to recommend serving in the Navy to a family member. Fifty-six percent say the experience made them view the Navy more favorably. Why? Because it provided the chance to learn about who we are, what we do and the unique opportunities that come with naval service. This year, with the overall active duty recruiting goal increasing to 44,000, the importance of Community Outreach Programs is even more pronounced. 2. Reference (a) identifies community outreach as a critical DoD Priority in 2019 and authorizes the Services to execute their community outreach programs in a sustainable, fiscally responsible manner. This NAVADMIN issues implementation guidance and tasks support for the Navy's Community Outreach Program. Per reference (a), and in support and alignment with references (b) through (e), the following community outreach programs are authorized for Calendar Year 2019 (CY19): a. 8 Fleet Weeks: Port Everglades, Fla.; New York, N.Y.; Norfolk, Va.; Portland, Ore.; Los Angeles, Calif.; San Francisco, Calif.; Seattle, Wash.; and San Diego, Calif. Tasking and responsibilities for these events will be provided SEPCOR by cognizant operational and regional commanders. Regional commands, through the assistance of area Navy Recruiting Districts (NRD) and Navy Operational Support Centers (NOSC), are authorized and encouraged to seek opportunities throughout the year in Fleet Week cities to build on the goodwill and engagement generated by Fleet Week events. b. 14 Navy Weeks: Mobile, Ala., Feb. 27-March 5; Charleston, S.C., March 11-17; Miami, Fla., March 25-31; Wilmington, N.C., April 1-7; San Juan, P.R., April 8-14; Oklahoma City, Okla., May 27-June 2; Nashville, Tenn., June 3-9; Quad Cities, Iowa, June 24-30; Duluth, Minn., July 15-21; Grand Junction, Colo., July 22-28; Boise, Idaho, Aug. 19-25; St. Louis, Mo., Sept. 2-8; Wichita, Kan., Sept. 9 -15; and Charleston, W.V., Oct. 14-20. Per reference (b), the Navy Week program is a community outreach requirement, led by the Navy Office of Community Outreach (NAVCO), and is a program uniquely positioned to increase understanding of the Navy and its mission in markets across America which do not have a Navy presence. As such, the following commands and activities will support the 2019 Navy Week campaign to the maximum extent operational schedules will allow: (1) Depending on market size, each Navy Week will have one or two Flag Officers or Senior Executive Service (SES) civilians participating as senior Navy executive representatives. In coordination with Public Affairs (PA) and personal staffs, NAVCO will develop an itinerary comprised of high-level outreach engagements with key influencers from all sectors of the Navy Week market for participating senior Navy executives. (2) Naval Special Warfare Command and Commander, Navy Recruiting Command (CNRC) will make the Navy Parachute Team (Leap Frogs) available depending on venues and opportunities. The SEAL /SWCC Scout Team is also requested to participate where mission equities and Navy Weeks intersect. (3) Navy Expeditionary Combat Command will make expeditionary units (divers, EOD teams, Riverine, Seabees) and their equipment available. (4) TYCOMs will support with Sailors assigned to ships, squadrons and submarines with namesake city or state ties. For cities where more than one namesake unit has a relationship, NAVCO will coordinate with TYCOMs to determine the most feasible assignment. (5) Commander, Naval Air Forces (AIRFOR) and Commander, Naval Air Force Reserve (AIRFORRES) will support with aircraft and aircrew participation. (6) Commander, Navy Reserve Force will support with NOSC Sailors and other resources as coordinated with NAVCO Navy Week planning leads. (7) Bureau of Medicine and Surgery (BUMED) will support with Navy medical professionals, equipment and displays as appropriate. (8) Office of Naval Research will participate with personnel and assets participating in Science, Technology, Engineering and Mathematics (STEM) events. (9) U.S. Navy Band and Fleet Band activities will support with regional bands and premiere bands when appropriate. (10) Naval Education and Training Command (NETC) and Naval Service Training Command (NSTC) will support with participation from NROTC units. (11) USS CONSTITUTION will support with Sailors, equipment and displays. (12) CNRC will support with NRD and Navy Recruiting Station Sailors and recruiting properties, simulators and other equipment as appropriate. (13) Navy commands and units within a reasonable distance of Navy Week cities will support with hometown Sailors, other personnel and equipment, as coordinated with Navy Week planning teams. (14) Blue Angels performances will provide the foundational event for Navy Weeks in Oklahoma City, Okla.; Nashville, Tenn.; Quad Cities, Iowa; Duluth, Minn.; Grand Junction, Colo.; and St. Louis, Mo. Within existing guidelines, regulations and mission priorities, the team will integrate its outreach event schedule and effort with the Navy Week program to the maximum extent possible. (15) Naval History and Heritage Command will support with speakers and displays. (16) Navy Ceremonial Guard will support with its drill team. (17) Department of the Navy Office of Small Business Programs (OSBP) will provide detailed statistics for each market and will provide representatives to attend and speak at multiple small business events in conjunction with Navy Weeks as a part of our efforts to provide the highest quality of support to small business owners and entrepreneurs. (18) Navy Meteorological and Oceanography Command (METOC) will support with personnel, equipment and displays. (19) The U.S. Naval Academy will support with personnel, displays and presentations, in addition to isolated admissions events when possible. (20) Command Sailors of the Year and Sailors of the Quarter whose hometowns are Navy Week cities, as well as additional units or activities with outreach capability not listed above, are encouraged and welcome to participate in the Navy Week program and should contact NAVCO for further guidance. c. The American Connections Media Outreach Program, announced in reference (c), will continue to be a prominent component of the Navy 2019 community outreach strategy. Managed by NAVCO, it was established to share the Navy story with media across the country in markets which generally do not receive Navy news and information. In 2019, the program will include the following elements: (1) Media production visits. NAVCO deploys small production teams to commands to produce feature stories and accompanying photos of assigned Sailors, which are provided to media outlets where those Sailors have local connections. NAVCO will conduct 20 Media Production Visits in 2019 in support of key Navy communication priorities and programs. Every effort should be made to assist and accommodate these visits, and steps should be taken to maximize participation. Priorities (proposed locations) include: (a) Aviation Modernization and Readiness (Jacksonville, Norfolk, San Diego, Whidbey Island) (b) Building an Agile/Ready Fleet (Gulfport, Stennis) (c) Building a Talented Fleet/People: Our Greatest Resource (Corpus, Great Lakes, Kingsville, Millington) (d) Strategic Deterrence/Ohio Replacement (Kings Bay, Oklahoma City) (e) Maritime Dominance/Strengthen Global Defense (Bahrain /BALTOPS) (f) Forward Deployed Naval Forces (Guam, Sasebo, Yokosuka) (g) Surface Readiness (Mayport, Norfolk, San Diego) (h) Undersea Warfare (Pearl Harbor) (2) Media advisory service. NAVCO notifies local media when Sailors are promoted, receive an award, earn a warfare qualification, complete a deployment or achieve other recognition. Sailors may submit material for this service by e -mailing navyoutreach@navy.mil. (3) Fleet-produced content sharing service. Every day, commands throughout the Navy produce hundreds of stories and photos featuring the professionalism of our Sailors and the accomplishments of Navy commands. NAVCO provides these stories and photos to media where Sailors have local connections and to media with ties to namesake units. To maximize the utility of this program, commands should include a local connection (hometown, high school, etc.) for every Sailor identified in a photo or story. (4) Radio shout-out service. A toll-free telephone service (1 -855-OUR-NAVY or 1-855-687-6289) is available for Sailors to record a 15-second greeting, which is shared with local radio stations where Sailors have local connections. Greetings can be submitted in conjunction with a holiday or observance, such as Thanksgiving, Veterans Day, etc. Greetings can also be sent from Sailors, or namesake units, to offer support to their home teams participating in major sporting events. d. Naval Aviation Outreach. Naval aviation outreach is particularly effective, in that it has the unique ability to bring a primary warfighting platform to inland markets. The following naval aviation outreach activities are authorized in 2019: (1) 36 full Blue Angels performances. (2) 30 Navy Parachute Team (Leap Frogs) performances. (3) 8 Navy-hosted air shows/open houses: NAS Key West, Fla.; NAS Corpus Christi, Texas; NAS Jacksonville, Fla.; NAS Pensacola, Fla.; NAS Oceana, Va.; NAS Lemoore, Calif.; NAS El Centro, Calif.; Naval Construction Battalion Center Gulfport, Miss. These events are authorized to have aerial demonstrations by aviation assets organic to the installation. (4) 10 TACAIRDEMO performances at Chief of Information (CHINFO)-authorized air shows at which the Blue Angels are not performing. (5) Aircraft static displays at CHINFO-authorized air shows and other events. (6) 50 flyovers (two aircraft maximum unless authorized by CHINFO), equally divided between East and West Coast aviation assets, at CHINFO-authorized events. Flyover support will only be provided to those events that have the ability to showcase Naval Aviation to a national or international audience. Requests are submitted to NAVCO using DD Form 2535, reviewed by the Aviation Outreach Working Group (AOWG) consisting of representatives from CNAL, CNAP, NAVCO and CHINFO, before being forwarded to the Chief of Information for final approval. (7) Aviation outreach support which falls into the following categories is not subject to limits specified in reference (a): (a) Military services retain operational authority over support for funeral and memorial service flyovers, which are not considered community outreach events. (b) Flyovers for ceremonies and other events intended primarily for an internal audience are not considered outreach events and may be conducted with TYCOM approval. This includes U.S. Naval Academy events. (c) Aviation outreach support, to include flyovers, at CHINFO-authorized events in the local area are permitted when it is deemed by the local or regional commander to be in the interest of maintaining good relations with key community partners and organizations. e. Continental United States port visits. From an outreach perspective, there is no more effective means to showcase the Navy's capabilities and its talented Sailors than allowing Americans to visit a ship or submarine. As such, a maximum of 20 port visits for outreach have been approved during 2019. The following CONUS port visits are currently scheduled: (1) East Coast (13): Charleston, SC (2); Mobile, Ala.; Wilmington, NC; Miami, FL; Eastport, ME; Rockland, ME; Boston, Mass. (2); Bristol, RI; Newport, RI; Annapolis, MD.; New York, NY (2) West Coast (8): Seattle, Wash.; San Francisco, Calif.; Los Angeles, Calif.; Long Beach, Calif.; Malibu, Calif.; Hilo, Hawaii; Juneau, Alaska; Seal Beach, CA (3) Other port visits conducted primarily for training or operational purposes are not subject to limits specified in reference (a). (4) Per reference (b), the following elements should be incorporated into every outreach port visit SOE: (a) Media day (pier side press availability and a shipboard tour). (b) Very important person (VIP) reception. (c) VIP tours for local civic and community leaders. (d) The maximum amount of public visitation possible to the extent that time and force protection restrictions permit. (e) Two community relations projects, such as beach clean-ups, Habitat for Humanity, school visits, etc., with appropriate media coverage. f. 25 Executive Outreach Visits. NAVCO administers the Navy's Executive Engagement Visit (EEV) program for flag officers and SES civilians for the purpose of conducting multi-day outreach engagements in U.S. cities. NAVCO will coordinate itineraries for participating Navy leaders to include engagements with corporate executives, government officials, education leaders, civic groups, veterans organizations and media. (1) Proposed 2019 EEV cities are: Billings, Mont.; Mobile, Ala.; Salt Lake City, Utah; Indianapolis, Ind.; Little Rock, Ark.; Minneapolis-St. Paul, Minn.; Austin, Texas; Spokane, Wash.; Pittsburgh, Pa.; Green Bay, Wis.; Portland, Maine; Oklahoma City, Okla.; Fort Worth, Texas; Kansas City, Kan.; Dover, Del.; Cincinnati, Ohio; Wichita, Kan.; Charleston, S.C.; Burlington, Vt.; Colorado Springs, Colo.; Raleigh, N.C.; Lubbock, Texas; Tulsa, Okla.; Nashville, Tenn.; and Chicago, Ill. (2) Other cities to which a flag officer or SES civilian has a significant tie may be considered in lieu of cities mentioned previously. (3) Per reference (b), travel by flag officers, SES civilians and members of the command triad outside the local area to participate in community outreach and other representational events that demonstrably help achieve the Navy's mission are authorized and will be considered essential official business in the governments interest. g. Ship and submarine namesake crew visits. One of the most effective means to connect Americans with their Navy is through strong and enduring namesake unit relationships. In addition to the requirements specified for the Navy Week program referenced above, reference (a) approves visits by crewmembers of ships and submarines with namesake ties to their namesake city or state. h. Navy Band tours and ceremonial unit performances. Reference (a) approves the following: (1) The fall, spring and summer tours for the Navy's premier bands. (2) Use of operational funding for regional band outreach travel and performances. (3) Participation in the International and Midwest Band and Orchestra Clinic. (4) U.S. Navy Band public outreach concerts, including those outside the National Capital Region (NCR), and large public concerts inside the NCR. (5) U.S. Navy Band and Fleet Band Activities will oversee and collect all new outreach measurement guidelines as detailed in reference (a). (6) Also approved are performances by the Navy Ceremonial Guard in parades outside of the National Capital Region and other miscellaneous outreach at events such as the Super Bowl, Warrior Games, New York City Veterans Day Parade, Navy Weeks and similar events. i. Navy Birthday and Historical Observances. Funding has been approved under reference (a) for commands and activities to commemorate the Navy Birthday, Battle of Midway, events commemorating the 75th anniversary of major World War II events, the centennial anniversary of World War I, the 50th anniversary of the Vietnam War, and other historical observances. Commands are encouraged to align activities and events with the following significant anniversary dates in 2019: (1) Jan 22 - Battle of Anzio (WWII@75): (Atlantic Theater) (2) March 27 Naval Act of 1794. (3) June 04 Capture of U-505 (Enigma and Intelligence) (WWII @75): (Atlantic Theater) (4) June 06 Allied Invasion of Normandy (WWII@75): (Atlantic Theater) (5) June 19-20 Battle of Philippine Sea (WWII@75): (Pacific Theater) (6) July 17 Explosion at the Port Chicago Naval Magazine, Port Chicago, CA (Homefront) (7) July 20 Apollo 11 First Moon Landing (Homefront) (8) September 15 Battle of Peleliu (WWII@75): (Pacific Theater) (9) October 23-26 Battle of Leyte Gulf(WWII@75): (Pacific Theater) (10) More detailed information and products on these anniversaries can be found at: https://www.history.navy.mil/browse -by-topic /commemorations-toolkits.html (11) Other resources available to align Navy History with Community Outreach initiatives include: (a) Listing of all NHHC Museums - https: /www.history.navy.mil/visit-our-museums.html (b) Infographics on history and heritage topics - https: /www.history.navy.mil/news-and-events/multimedia-gallery /infographics.html (c) Ship histories - https://www.history.navy.mil /research/histories/ship-histories.html (d) Heritage resources - https://www.history.navy.mil /browse-by-topic/heritage.html (e) Navy communities (CPO, Navy Medicine, Naval Aviation, Seabees, Chaplain Corps) - https://www.history.navy.mil /browse-by-topic/communities.html (f) Diversity - https://www.history.navy.mil/browse-by -topic/diversity.html (g) Notable people - https://www.history.navy.mil/browse -by-topic/people.html j. Community Outreach in Local Areas. For activities not included in reference (a), use of local resources to support outreach activities in the local area is authorized and encouraged. Local area is defined in Joint Travel Regulation, Chapter 2, Part L, Section 2800 12. k. Entertainment Media. Major motion pictures and television series provide an additional medium to reach and connect millions of Americans across the country to their Navy. Support is authorized for entertainment media engaged in production of feature films (Top Gun: Maverick; Battle of Midway) television series (NCIS, NCIS New Orleans) and other projects as deemed appropriate by CHINFO and approved by OSD. l. The STEM Virtual Field Trip Program that brings the Navy LIVE into classrooms across the country is authorized. Additional questions regarding this program should be directed to Mr. Rob Newell at CHINFO at (703) 614-1879. m. Aircraft Carrier, ship and submarine underway embarks for distinguished visitors and media are authorized IAW reference (b). 3. In addition to their inherent value to recruiting, Community Outreach Programs also provide unique opportunities to share our priorities and explain why a strong Navy continues to be important to the United States. Reference (e) outlines the Navys key themes and messages for 2019. Commands are encouraged to use them in the execution of the programs outlined in this NAVADMIN. 4. All modifications beyond the scope of reference (a) require approval by the Office of the Assistant to the Secretary of Defense for Public Affairs. Requests for an exception to policy must be forwarded through CHINFO. For additional questions pertaining to this NAVADMIN and the execution of the Navy's 2019 Community Outreach Plan, please contact Mr. Rob Newell at (703) 614-1879. 5. Released by CAPT G. L. Hicks, Chief of Information.// BT #0001 NNNN UNCLASSIFIED//