UNCLASSIFIED// ROUTINE R 291932Z AUG 19 FM CNO WASHINGTON DC//DNS// TO NAVADMIN INFO CNO WASHINGTON DC BT UNCLAS NAVADMIN 203/19 PASS TO OFFICE CODES: FM CNO WASHINGTON DC//DNS// INFO CNO WASHINGTON DC//DNS// SUBJ/ 244th U.S. NAVY BIRTHDAY PLANNING ORDER// MSGID/GENADMIN/CNO WASHINGTON DC/DNS/JUL//REF/A/MSG NAVADMIN 173-18/-/202116ZJUL18// REF/B/DOC/SECDEF/11OCT2017// REF/C/DOC/OPNAV/12FEB2019// REF/D/DOC/DOD/5500.07-R/17NOV2011// REF/E/DOC/DON/5720.44C/21FEB2012// REF/F/NAVADMIN/101523ZJAN17// REF/G/10 U.S.C. 974// REF/H/PDASD(PA)/05NOV2009// REF/I/5 C.F.R. PART 2635// REF/J/DON/4001.2K/12AUG2009// REF/K/DON/4001.1F/02JUL2010// REF/L/CNIC/1710.3/14JUN2013// NARR/REF A IS CNO'S 243RD U.S. NAVY BIRTHDAY PLANNING ORDER. REF B IS DOD PUBLIC AFFAIRS OUTREACH ACTIVITIES GUIDANCE FOR FISCAL YEAR 2019. REF C IS OPNAVINST 5726.8B, OUTREACH: AMERICA'S NAVY. REF D IS THE DOD JOINT ETHICS REGULATION. REF E IS DON PUBLIC AFFAIRS GUIDANCE. REF F IS THE FY2017 NAVY COMMUNITY OUTREACH PLAN. REF G IS TITLE 10, U.S. CODE, SEC. 974, GOVERNING USE OF MILITARY MUSICAL UNITS. REF H IS OSD'S INTERIM POLICY GUIDANCE ON SECTION 974 AND USE OF MILITARY MUSICAL UNITS. REF I IS TITLE 5, CODE OF FEDERAL REGULATIONS, PART 2635, STANDARDS OF ETHICAL CONDUCT FOR EMPLOYEES OF THE EXECUTIVE BRANCH. REF J IS SECNAVINST 4001.2K, ACCEPTANCE OF GIFTS. REF K IS OPNAVINST 4001.1F, ACCEPTANCE OF GIFTS TO THE AGENCY. REF L IS CNICINST 1710.3, OPERATION OF MORALE, WELFARE AND RECREATION PROGRAMS.// RMKS/1. This NAVADMIN is a planning order (PLANORD) for events in support of the commemoration of the 244th U.S. Navy Birthday and Heritage Week (244th birthday). Coordination and planning are to support working group planning, operation order development, and execution of the 244th birthday commemoration Navy- wide. 2. Situation: a. On 13 October 2019, the Navy will celebrate its 244th birthday. The central theme of this year's 244th birthday and heritage week is "No Higher Honor," which comes from a quote by LCDR Robert Copeland, Commanding Officer of World War II destroyer USS Samuel B. Roberts (DE-413). Japanese forces sank USS Samuel B. Roberts during the October 1944 Battle off Samar, the most dramatic naval engagement of the Leyte campaign. The 75th anniversary of the Battle of Leyte Gulf is this year. The announcement of this theme allows planners at all echelons to focus on talking points, guest speakers, and solicitations for this year's commemoration. Naval History and Heritage Command (NHHC) will share communication goals, background, and messages in its online Navy birthday commemoration toolkit at history.navy.mil/birthday and the full CHINFO Navy Birthday communication plan is available from the NHHC POC listed in para 7. b. "No Higher Honor" links todays Sailors with those who have gone before them, beginning with the establishment of our Navy in 1775. For more than two centuries, American Sailors and the U.S. Navy have stood the watch, served with honor, courage, and commitment, and have been the shield of the Republic. Following in the wake of their shipmates from the past, todays Sailors and Navy remain a forward deployed presence 24/7, 365 days a year. c. On 7 October 2019, the Chief of Naval Operations (CNO) will mark the commencement of a week-long Navy Heritage Celebration in Washington, DC culminating with a celebration at the National Capital Region (NCR) Navy Birthday Ball on 12 October 2019. d. The Navy will leverage the 244th BDAY as an opportunity for enhanced public engagement where our forces are stationed, both at home and abroad. Per reference (b), the continued development of an overarching strategic approach will ensure alignment throughout the Navy Enterprise and provide guidance for planning and execution. The intent is to maximize public awareness by conducting local events in areas with a Navy presence. On a broader scale, we will use the 244th BDAY to tell our Navy's story, strengthen our Navy's connection to the American public, and improve the American public's appreciation for our Navy's role in our nation's history and culture. e. The 244th birthday commemoration will include a series of events in Fleet concentration areas (CONUS and OCONUS) and at local commands throughout the Navy concluding by 20 October 2019. 244th birthday planning should include a range of events coordinated to promote participation by the local populace and civic leadership per references (a) through (e). f. NHHC is the lead for all phases and may provide amplifying guidance, to include delegating authority to other echelon II and below commands to lead specific phases or provide support with the exception of efforts aligned to support NCR events. To the maximum extent possible, fleet 244th birthday events will be synchronized with NCR events. For optimal sequencing, all Navy birthday ceremonies (including those associated with Navy birthday balls) should, to the maximum extent possible, be planned to execute prior to or the same day as the NCR Navy birthday ball on 12 October 2019. 3. Mission: Navy commands will synchronize their efforts in celebrating the U.S. Navy's birthday to gain the maximum institutional benefit with internal and external audiences. For the purpose of the effort, institutional benefit includes: a. Increased awareness and support for the U.S. Navy. b. Enhanced appreciation of Navy missions, history and heritage for Sailors, former Sailors, and their families. (1) Per reference (c) and to the extent feasible, 244th BDAY events should leverage tours of Navy installations, fitness events, U.S. Navy Band performances, Navy birthday ceremonies, Navy birthday balls, Navy heritage celebrations, and similar events to raise awareness of our Navys birthday, as well as our rich history and proud heritage. Paragraph 0507 of reference (e) provides guidance concerning public engagement events appropriate for commemorating our Navy's birthday. 4. Execution: a. CNO's intent (1) Purpose. Synchronize the Navy's efforts in celebrating its 244th Birthday to gain the maximum institutional benefit with internal and external audiences. (2) Method. OPNAV and NHHC will provide the guidance and oversight necessary to align commands on the preparation and execution of 244th birthday. As part of this effort, best practices developed for the 243rd BDAY celebration will be refined for use in 244th BDAY and future commemorations. (3) End state (a) Enhanced naval heritage and traditions. (b) Maximized opportunities for participation in Navy commemoration events. (c) Increased awareness of, and support for, the Navy by key audiences. (d) Improved Navy-wide processes and coordination for Navy birthday commemorations. b. Initial planning guidance (1) Use the 244th BDAY as an avenue to share naval history and heritage. (2) Plan and execute 244th BDAY in a manner consistent with above references and other applicable laws and policy. (3) Identify guest speakers/guests of honor early in the planning process, with an eye toward maximum institutional benefit. c. Official and unofficial Navy birthday related events: This PLANORD constitutes express authorization for official Navy birthday commemoration ceremonies to be held in connection with unofficial Navy birthday balls and similar social events (i.e., in a "two-tiered" fashion) where feasible, and to the extent consistent with law and regulation. A "two-tiered" approach may be employed to better leverage official engagement opportunities associated with certain unofficial Navy birthday-related events and allow for more flexibility in unit-level planning of official evolutions. (1) Official Navy birthday commemoration ceremonies directly support the mission of the U.S. Navy. They are authorized on a stand-alone basis (e.g., a ceremony onboard a Navy installation) as well as when held in conjunction with unofficial Navy birthday balls and similar social events. Official Navy birthday ceremonies held in conjunction with unofficial Navy birthday balls and similar social events will normally follow a "two-tiered" sequence: Tier 1 (official Navy birthday commemoration ceremony) followed by Tier 2 (unofficial Navy birthday ball or similar social event). Official Navy birthday commemoration ceremonies often include (subject to availability) a Navy color guard, a performance by a Navy band (for ceremonial music only), a presentation or pageant commemorating the Navy's birthday and mission, and appropriate guest of honor remarks. Active unit level planning, management, and execution efforts in support of official Navy birthday commemoration ceremonies are authorized in a manner consistent with mission, resource, and legal constraints. These efforts may include provision of the following in support of official ceremony requirements: security, transportation of ceremony participants, ceremony photography, informational notifications via official military information channels, audio /visual support, and other appropriate logistical support required for the official ceremony. Official Navy birthday commemoration ceremonies are to be conducted in a manner consistent with applicable mission, resource, and legal constraints. (2) Unofficial Navy birthday balls and similar social functions. Though sometimes held in conjunction with an official Navy birthday commemoration ceremony, Navy birthday balls and similar social events are traditionally organized by groups of Sailors acting in an unofficial capacity or other non-federal entities (NFE) chartered to provide support to the military and/or its service members. These events normally involve an invited Navy speaker or guest of honor, dinner, musical entertainment, dancing, refreshments, and other social activities. Navy birthday balls are normally supported through NFE-organized ticket sales to attendees, though they may also be supported by appropriate NFE fundraising activities, and non- appropriated funds (NAF), if available and authorized by law and policy. While Navy birthday balls involve celebrations of the Navy's birthday, history, and heritage, they are not official Navy events. Given that Navy birthday balls and similar social events involve celebrations of the Navy's mission and heritage and are normally attended by a broad cross section of active duty and civilian Navy personnel and their families as well as members of local Navy host communities, they often afford important Navy engagement opportunities. Therefore, the Navy may provide limited logistical support to unofficial Navy birthday balls (e.g., official speakers and notifications to military personnel through military information channels) as consistent with reference (d). (3) Resource and funding constraints. It is important that participation of Navy personnel and use of Navy resources in support of Navy birthday-related events receive appropriate prior review to determine the nature of the event (e.g., official or unofficial) and to further ensure that any use of official time and appropriated and/or non-appropriated funds employed in support are consistent with fiscal and standards of conduct requirements. Review by servicing legal counsel of the unit planning and executing the event is advised. Appropriated funds are generally unavailable for unofficial events and may not be used for feeding and entertainment of Navy and/or other persons absent express statutory authority. Any fundraising and other similar activities must comply with references (d) and (i). Gift acceptance by Navy personnel must also comply with references (d) and (i) or (j) and (k) as applicable. Reference (l) contains policy on MWR support to Navy birthday celebrations, to include authorization of limited MWR NAF via Navy region and installation commanders in certain cases. See paragraph 5 below for additional funding guidance. (4) Lessons learned from previous commemorations are an important tool to event planners. It is essential that all commands planning and executing Navy birthday events develop measures of effectiveness and performance for activities associated with their events and then report those outcomes to the Naval History and Heritage Command, which will compile those lessons and make them available when complete. This PLANORD contains deadlines for lessons learned and after-action submissions. (5) Further develop measures of effectiveness and performance (MOES and MOPS) for activities associated with the 244th birthday, building on efforts from the 243rd birthday. d. Tasking (1) Director, Navy Staff (DNS) will oversee planning and program development for the annual Navy Birthday celebration. (2) NHHC will: (a) Oversee the execution of Navy Birthday events. (b) Assign appropriate representation to support Phases I through III. Provide initial, mid, and final planning reviews as well as a detailed after action report to DNS following 244th birthday. (c) Provide digital resources for use by Commander, U.S. Fleet Forces Command (COMUSFLTFORCOM); Commander, Pacific Fleet (COMPACFLT); Commander, Naval Reserve Forces Command (COMRESFOR); Commander, Naval Installations Command (CNIC); Chief of Information (CHINFO); Regional Commanders; and Commanding Officers (COs) and Officers in Charge (OICs). (d) Provide Navy Birthday toolkit at history.navy.mil/birthday (e) Collect information from COMUSFLTFORCOM, COMPACFLT, CNIC, COMRESFOR, CHINFO, and Navy District Washington (NDW) regarding specific celebratory activities. (f) Develop and make available on NHHC's website a body of lessons learned from previous Navy Birthday celebrations. (g) Produce plan of the day historical notes for each warfare community for the week leading up to the celebration. (3) COMUSFLTFORCOM and COMPACFLT will: (a) Ensure COs and OICs plan for and celebrate the 244th Navy Birthday. Events shall be coordinated with NHHC, CNIC, and Region or Operational Commanders to support the requirement for coordinated ceremonies. (b) Execute CHINFO Communication Plan and participate in planned community activities as operationally feasible. (c) Report planned command-specific, scheduled commemorative activities to NHHC weekly starting 6 September 2019. (d) Provide lessons learned to NHHC NLT 15 November 2019. (4) CNIC will: (a) Ensure Regional Commanders host a Navy Birthday ceremony and other celebratory activities during Navy Birthday and heritage week. (b) Assist and direct Regional Commanders with a bell ringing ceremony and assist subordinate commands with other Navy Birthday celebrations. (c) Execute CHINFO Communication Plan and participate in planned community activities as operationally feasible. (d) Report planned command-specific, scheduled commemorative activities to NHHC weekly starting 6 September 2019. (e) Provide lessons learned to NHHC NLT 15 November 2019 (5) COMRESFOR will: (a) Ensure Regional Reserve Component Commanders and Navy Operational Support Commands (NOSC) host a Navy Birthday celebration, bell ringing, and other celebratory activities during Navy Birthday week; including during October 2019 drill weekends, or as close to 13 October 2019 as feasible. (b) Execute CHINFO Communication Plan and participate in planned community activities as operationally feasible. (c) Report planned command-specific, scheduled commemorative activities to NHHC weekly starting 6 September 2019. (d) Provide lessons learned to NHHC NLT 15 November 2019. (6) CHINFO will develop a Navy Birthday Communication Plan in coordination with NHHC and provide to ashore and afloat commands by 6 September 2019. This plan should include Navys strategic message and talking points for this event linked to reference (a) efforts. (7) Naval District Washington (NDW) will: (a) Execute a bell ringing ceremony in honor of those who stood the watch in our Nations Navy. Schedule bell ringing and celebrations with NHHC to support the requirement for coordinated ceremonies. (b) Provide DNS with POAM for the execution of the National Capital Region (NCR) Navy Birthday Celebration NLT 6 September 2019. (c) Provide lessons learned from the NCR ceremony to NHHC NLT 15 November 2019. e. Admin. (1) The following are directed to be available at the NHHC website (history.navy.mil/birthday) NLT 6 September 2019: (a) Navy Birthday communication goals, background, and messages (the full CHINFO Navy Birthday communication plan is available from the NHHC POC listed in para 7. (b) Plan of the day historical notes for the week of Navy Birthday (c) Navy ball template (d) History stand-down lessons (e) A template for a Navy Birthday bell ringing ceremony (2) Regional Commanders, Cos, and OICs will use NHHC and CHINFO products to inform and motivate their Sailors. (3) Discretionary celebratory events. The following is a list including, but not limited to, the events that Commanders may schedule: (a) Bell ringing ceremony (b) Plan of the day notes (c) Cake cutting (d) History stand-down (e) Reading of SECNAV/CNO Navy Birthday messages (f) Command picnics/fun day (g) Golf tournament (h) Awards ceremony (i) Chief's mess/wardroom luncheons (j) Classic Navy movie presentation (k) Birthday run (l) Re-enlistments (m) Birthday ball/dining out (4) Public Affairs Guidance (a) This is an active PA posture event. (b) Naval History and Heritage Command (NHHC) will share communication goals, background, and messages in its online Navy birthday commemoration toolkit at history.navy.mil/birthday and the full CHINFO Navy Birthday communication plan is available from the NHHC POC listed in para 7. 5. Funding. Per reference (b), funding of outreach events should come from within existing programmed and budgeted resources and must be consistent with applicable law and policy. Individual commands are responsible for funding all costs and ensuring judiciousness in the use of appropriated funds. Reference (f) provides additional community outreach guidance and funding limitations for fiscal year 2017. 6. Command relationships a. NHHC is the supported command. b. CNIC, COMNAVRESFORCOM, CHINFO, and NAVHISTHERITAGECOM are supporting commanders. 7. Point of contact. NHHC POC is Alura Romero, comm: 202-685-6361, email: alura.romero(AT)navy.mil. 8. Released by Ms. Steffanie B. Easter, Director, Navy Staff.// BT #0001 NNNN UNCLASSIFIED//