UNCLASSIFIED// ROUTINE R 081739Z JAN 21 MID200000527257U FM CHINFO WASHINGTON DC TO NAVADMIN BT UNCLAS NAVADMIN 05-21/2021 SUBJ/2021 NAVY COMMUNITY OUTREACH PLAN// REF/A/DOC/OSD/29SEP2020/-/NOTAL// REF/B/DOC/OPNAV/16DEC19// REF/C/NAVADMIN/24JUN16// REF/D/NAVADMIN/04NOV20// NARR/ Reference (a) is ATSD memo issuing DoD FY21 Public Affairs Community Engagement Plan. Reference (b) is OPNAVINST 5726.8BC, Outreach: Americas Navy, and establishes Navy Community Outreach Requirements. Reference (c) is NAVADMIN 148/16 announcing the American Connections program. Reference (d) is NAVADMIN 298/20 and outlines Navy COVID Standardized Operational Guidance. // POC/Rob Newell/Civ/CHINFO/LOC: Washington, DC/Tel (703) 614-1879/Email: robert.d.newell1(at)navy.mil// 1. In support of references (a) thru (d), this NAVADMIN issues implementation guidance and tasks support for the Navy's Community Outreach Program for 2021. 2. DoD HPCON levels, as well as guidelines imposed by the CDC and local civilian authorities, currently prevent execution of the Navy community outreach requirements outlined in references (a) and (b). Commands are encouraged, however, to use existing virtual IT platforms to engage with the public while social distancing protocols and similar public health measures restrict face-to-face engagements. The following is provided to guide commands in these efforts: 3. Data. National Surveys show a growing understanding of the Navys importance to national security. a. In 2009, only 12% of the country considered the Navy as the most important service to our countrys national security. Today, that number has risen to 25%, exceeding the 2020 goal of 23%. b. This rise has been driven by 18-29 year-old men. In 2019, 28% of that age group viewed the Navy as most important. In 2020, the number rose to 36%; 67 % of this group indicate they are very confident in the Navys ability to protect U.S. Interests. c. By contrast, in 2019, 15% of 18-29 year-old women viewed the Navy as most important. In 2020, the number rose to 16%. Less than 40% of this group indicate they are very confident in the Navys ability to protect U.S. interests. d. Men are 43% more likely to recommend the Navy to a child or grandchild than women, and 136% more likely than women to report knowing some or a lot about the Navy. 4. Goal. a. Continue to increase the number of Americans who understand the Navys importance to national security. 5. Objectives. a. Ensure 50% of all Virtual/In-person Community Outreach Engagements focus on 13-29 year-olds and 50% of all engagements within this age group focus on 13-29 year-old women. b. Increase the number of 18-29 year-old women who view the Navy as most important to national security from 16% to 21%. c. Increase the number of those who say they learned some or a lot about the Navy by attending a Community Outreach Engagement from 72% to 75%. d. Increase the number of those who say that attending a Community Outreach Engagement made them more favorable to the Navy from 55% to 60%. e. Increase the number of those attending a Community Outreach Engagement who say they are extremely likely to recommend serving in the Navy to someone they know from 35% to 40%. 6. Virtual Community Outreach: During 2020, the COVID-19 pandemic forced the Navy to adopt a virtual outreach model to engage key influencers and audiences throughout the country. Many of the tactics developed proved effective in building sustained, robust community outreach to target audiences, and should be continued when in-person outreach activities resume post-pandemic. Categories of virtual engagements that leverage these tactics and should be continued in tandem with in-person events when practical include: a. Senior Executive Engagements: Opportunities in this category include hosted blogs and vlogs (video blogs); corporate, government, and academic virtual roundtables; specialty subject matter webinars in both an academic and a leadership context; and remote media interviews. b. Unit and Command Engagements: Opportunities include pre-recorded and livestreamed content integrated into in-person events, as well as reuse of evergreen media produced during previous virtual events in other markets. Virtual tours of ships and submarines proved particularly valuable in 2020 and have wide-ranging appeal in namesake markets. c. Individual Sailor Engagements: Opportunities in this category focus on enabling engagements by hometown and namesake Sailors, as well as special -interest conversations, in markets that these Sailors would be otherwise unable to engage due to logistic or operational travel constraints. Opportunities include Ship2Shore livestreams; social media collaborations in- market; and YouTube moderated video watch parties. d. For assistance in planning and executing virtual community outreach engagements, commands are encouraged to contact CDR John Fage, Director, Navy Office of Community Outreach at (901) 874-5802 or john.e.fage (at) navy.mil . 7. When DoD HPCON levels and CDC guidelines warrant, reference (a) has authorized the following community outreach programs for Calendar Year 2021 (CY21). Authorization to resume these in-person activities will be announced in subsequent updates to ref (d): a. Fleet Weeks. Los Angeles, CA, San Francisco, CA; Seattle, WA. Tasking and responsibilities for these events will be provided SEPCOR by cognizant operational and regional commanders. As always, Fleet Week support is subject to operational availability. b. Navy Weeks. (1) Orlando, FL, 12-18 APR; (2) San Antonio, TX, 19-25 APR; (3) Spokane, WA, 10-16 MAY; (4) Buffalo, NY, 14-20 JUN; (5) Kansas City, MO, 28 JUN-4 JUL; (6) Fargo, ND, 19-25 JUL; (7) Cheyenne, WY, 26 JUL-1 AUG; (8) Boise, ID, 23-29 AUG; (9) Minneapolis, MN, 27 SEP-3 OCT; (10) Austin, TX, 1-8 OCT; (11) Denver, CO, 11-17 OCT; (12) Columbia, SC, 18-24 OCT; (13) Santa Fe, NM, 8-14 NOV. The first five Navy Weeks in 2021 will be executed virtually due to projected COVID-19 mitigation requirements and restrictions on travel. Per reference (b), the Navy Week program is a community outreach requirement, led by the Navy Office of Community Outreach (NAVCO), and is specifically designed to provide Americans around the country with the opportunity to personally connect with their Navy. As such, principal stakeholders identified in reference (b), as well as subordinate commands specified in subsequent tasking, will support the 2021 Navy Week campaign to the maximum extent operational schedules allow. c. The American Connections program, announced in reference (c), will continue to be a prominent component of the Navy 2021 community outreach strategy. Managed by NAVCO, it was established to share the Navy story with media across the country serving markets that generally do not receive Navy news and information. In 2021, the program will include the following elements: (1) Media production visits. NAVCO deploys production teams to commands to produce feature stories and accompanying photos of assigned Sailors, which are provided to media outlets where those Sailors have local connections. NAVCO is planning 10-15 Media Production Visits in 2021 in support of key Navy communication priorities and programs. If travel is not feasible, NAVCO will work with commands to conduct remote media production visits. In accordance with Ref (b), commands are required to support media production visits from NAVCO. Expected areas of focus for 2021 include: (a) Surface Readiness/Shipbuilding (b) Aviation Modernization (c) Undersea Warfare (d) Strategic Deterrence/Ohio Replacement (e) Forward Deployed Naval Forces (2) Media advisory service. Commands are encouraged to continue highlighting their Sailors awards, promotions, retirements, changes of command and other recognition by emailing content to navyoutreach(AT)navy.mil. NAVCO shares with media where Sailors have local connections and provides links to commands so Sailors can share with family and friends. (3) Fleet-produced content sharing service. Every day, commands throughout the Navy produce hundreds of stories and photos featuring the professionalism of our Sailors and the accomplishments of Navy commands. NAVCO provides these stories and photos to media where Sailors have local connections and to media with ties to namesake units. In accordance with reference (b), commanding officers are encouraged to, "ensure all internally produced media products for public release include local connections for any Sailors identified in stories and photos." (4) Radio shout-out service. A toll-free telephone service (1-855- OUR-NAVY or 1-855-687-6289) is available for Sailors to record a short greeting, which is shared with radio stations where Sailors have local connections. Greetings can be submitted in conjunction with a holiday or observance, such as Thanksgiving, Veterans Day, etc. Greetings can also be sent from Sailors, or namesake units, to offer support to their home teams participating in major sporting events. Those wishing to be notified of shout-out opportunities can e-mail navyoutreach(at)navy.mil. d. Naval Aviation Outreach. Naval Aviation outreach is particularly effective, in that it has the unique ability to bring a primary warfighting platform to inland markets. The following Naval Aviation outreach activities are authorized in 2021 when HPCON levels and CDC/local authority health guidelines warrant: (1) 29 full Blue Angels performances. (2) 70 Navy Parachute Team (Leap Frogs) performances. (3) 4 Navy Hosted Air Shows/Open Houses. NAS Oceana, VA; NAS Corpus Christi, TX; NAS Pensacola, FL; NAS El Centro, CA. These events are authorized to have aerial demonstrations by aviation assets organic to the installation. (4) 42 TACAIRDEMO performances/Legacy Flights at Chief of Information (CHINFO)-authorized air shows at which the Blue Angels are not performing. (5) Aircraft static displays at CHINFO-authorized air shows and other events. (6) 50 flyovers (two aircraft maximum unless authorized by CHINFO), equally divided between East and West Coast aviation assets, at CHINFO -authorized events. Sporting events are permitted one regular season and one post-season flyover at home games or matches, unless otherwise approved by CHINFO. Requests are submitted to NAVCO using DD Form 2535, reviewed by the Aviation Outreach Working Group (AOWG) consisting of representatives from CNAL, CNAP, NAVCO and CHINFO, before being forwarded up to CHINFO for final approval. (7) Aviation outreach support that falls into the following categories is not subject to limits specified in reference (a): (a) Military services retain operational authority over support for funeral and memorial service flyovers, which are not considered community outreach events. (b) Flyovers for ceremonies and other events intended primarily for an internal audience are not considered outreach events and may be conducted with TYCOM approval. This includes U.S. Naval Academy events. (c) Aviation outreach support, to include flyovers, at CHINFO -authorized events in the local area are permitted when it is deemed by the local or regional commander to be in the interest of maintaining good relations with key community partners and organizations. e. Continental United States Port Visits. From an outreach perspective, there is no more effective means to showcase the Navy's capabilities and its talented Sailors than allowing Americans to visit a ship or submarine. As such, a maximum of 12 port visits for community outreach have been approved during 2021 when HPCON levels and CDC/local authority health guidelines warrant: Eastport, ME; New London, CT; New York City; Cleveland, OH; Erie, PA; Charleston, SC; Mobile, AL; New Orleans, LA; Los Angeles, CA; Seattle, WA; Portland, OR; San Francisco, CA. Other port visits conducted primarily for training or operational purposes are not subject to limits specified in reference (a). Per reference (b), the following elements should be incorporated into every outreach port visit SOE: (1) Media day (pierside press availability and a shipboard tour). (2) Very important person (VIP) reception. (3) VIP tours for local civic and community leaders. (4) The maximum amount of public visitation possible to the extent that time and force protection restrictions permit. (5) Two or more community relations projects, such as beach clean -ups, Habitat for Humanity, school visits, etc., with appropriate media coverage. f. Civic and Executive Outreach. Reference (b) approves dedicated community outreach travel for non-governmental organization, civic and executive outreach. (1) 25 Executive Outreach Visits. Albany, NY; Indianapolis, IN; Charleston, SC; Burlington, VT; Lake Charles, LA; Nashville, TN; Duluth, MN; Ames, IA; Gary, ID; Montgomery, AL; Atlanta, GA; Abilene, TX; Trenton, NJ; Pittsburgh, PA; Seattle, WA; Dayton, OH; Madison, WI; Fairbanks, AK; Portland, ME; Houston, TX; Salem, OR; Harrisburg, PA; Charleston, WV; Raleigh, NC; Phoenix, AR. NAVCO administers the Navy's Executive Engagement Visit (EEV) program for flag officers, SES civilians and Post-Deployment Commanding Officers for the purpose of conducting in-person multi-day or virtual outreach engagements in U.S. cities. NAVCO will coordinate itineraries for participating Navy leaders to include engagements with corporate executives, government officials, education leaders, civic groups, veterans organizations and media. As an extension of the EEV program, NAVCO will also conduct outreach engagement visits for post-deployment commanding officers. (2) Per reference (b), travel by flag officers, SES civilians and members of the command triad outside the local area to participate in community outreach and other representational events that demonstrably help achieve the Navy's mission are authorized and will be considered essential official business in the governments interest. g. Ship and submarine namesake crew visits. One of the most effective means to connect Americans with their Navy is through strong and enduring namesake unit relationships. In addition to the requirements specified for the Navy Week program referenced above, reference (a) approves visits by crewmembers of the following ships and submarines with namesake ties to their namesake city or state: (1) Ships: USS BAINBRIDGE, USS GONZALEZ, USS GRAVELY, USS ARLINGTON, USS DETROIT, USS BILLINGS, USS KANSAS CITY, USS SOMERSET. (2) Submarines: USS BOISE, USS COLORADO, USS NEW MEXICO, USS RHODE ISLAND, USS SOUTH DAKOTA, USS TEXAS, USS TOLEDO, USS WEST VIRGINIA, USS WYOMING, PCU IOWA, PCU MASSACHUSETTS, PCU MONTANA, PCU OREGON, USS ALABAMA, USS SANTA FE, USS ANNAPOLIS, USS CHICAGO, ISS PASADENA, USS LOUISVILLE, USS ASHEVILLE, USS TOPEKA. h. Navy Band tours and ceremonial unit performances. U.S. Navy Band and Fleet Band Activities will oversee and collect all new community outreach measurement guidelines as detailed in reference (a). Ref (a) approves the following: (1) Fall, spring, summer tours for the Navy premiere bands. (2) Fleet/regional band performances (3) International and Midwest Band and Orchestra clinic (4) Navy Band public outreach concerts (5) Concerts outside the National Capital Region (6) Large public concerts (DC Concerts on the Ave, Christmas concert) (7) Ceremonial Guard: Parade outside of NCR, 7 Navy Weeks (8) Approved participation in 2021 Virginia International Tattoo: U.S. Navy Fleet Forces Band i. Navy Birthday and Historical Observances. Funding is approved under reference (a) for commands and activities to commemorate the Navy Birthday and Battle of Midway. Commands are encouraged to align activities and events with the following significant anniversary dates in 2021: (1) March 3, 1871 (150) - Position of the Surgeon General of the Navy is created. (2) March 31, 1971 (50) - On the same day that USS JAMES MADISON (SSBN-627) departs of the first submarine patrol with the Poseidon C-3 missile, the Navy establishes the office responsible for the development of its successor, the Undersea Long Range Missile System, later called Trident. (3) April 28, 1971 (50) - Samuel L. Gravely Jr. is among the captains on the rear admiral promotion list released on this date. Gravely is the U.S. Navys first African-American flag officer. (4) June 15, 1946 (75) - The Navys Flight Demonstration Team, the Blue Angels, performs its first flight demonstration at their home base, Naval Air Station (NAS) Jacksonville, Florida. (5) July 1, 1946 (75) - The atmospheric nuclear weapon test, Able, is detonated during Operation Crossroads at the Bikini Atoll, Marshall Islands. (6) Sept. 11, 2001 (20) - Al-Qaeda-affiliated terrorists fly two hijacked passenger airliners, American Airlines Flight 11 and United Airlines Flight 175, into the World Trade Center in New York City, and a third, American Airlines Flight 77, into the Pentagon. A fourth hijacked airliner, United Airlines Flight 93, crashes in southwestern Pennsylvania after passengers attempt to subdue the hijackers. (7) Oct. 1, 1946 (75) - U.S. Naval Force Mediterranean, which eventually becomes Sixth Fleet, is established. (8) Nov. 9, 1921 (100) - USS OLYMPIA (C-6) arrives at the Washington Navy Yard from France carrying the body of the Unknown Soldier of World War I for interment at Arlington National Cemetery, Arlington, VA. j. Community Outreach in Local Areas. For activities not included in reference (a), use of local resources to support outreach activities in the local area is authorized and encouraged. Local area is defined in Joint Travel Regulation, Chapter 2, Article 0206. k. Entertainment Media. Support is authorized for entertainment media engaged in the production of the feature films Devotion and Top Gun: Maverick; television series NCIS and NCIS New Orleans; and other projects as deemed appropriate by CHINFO. l. Aircraft Carrier, ship and submarine underway embarks for distinguished visitors and media will be authorized again as dictated by HPCON levels and CDC/local authority guidelines. 8. All modifications beyond the scope of reference (a) require approval by the Office of the Assistant to the Secretary of Defense for Public Affairs. Requests for an exception to policy must be forwarded through CHINFO. For additional questions pertaining to this NAVADMIN and the execution of the Navy's 2021 Community Outreach Plan, please contact Mr. Rob Newell at (703) 614-1879. 9. Released by RDML C. W. Brown, Chief of Information.// BT #0001 NNNN UNCLASSIFIED//