CLASSIFICATION: UNCLASSIFIED// ROUTINE R 201931Z DEC 22 MID200080607226U FM CHINFO WASHINGTON DC TO NAVADMIN BT UNCLAS NAVADMIN 287/22 SUBJ/2023 NAVY COMMUNITY OUTREACH PLAN// REF/A/DOC/OSD/30SEP2022/-/NOTAL// REF/B/DOC/OPNAV/16DEC19// REF/C/NAVADMIN/24JUN16// NARR/ REF (A) IS ATSD MEMO ISSUING DOD 2023 PUBLIC AFFAIRS COMMUNITY ENGAGEMENT PLAN. REF (B) IS OPNAVINST 5726.8C, OUTREACH: AMERICAS NAVY, AND ESTABLISHES NAVY COMMUNITY OUTREACH REQUIREMENTS. REF (C) IS NAVADMIN 148-16 ANNOUNCING THE AMERICAN CONNECTIONS PROGRAM.// POC/ROB NEWELL/CIV/CHINFO/LOC: WASHINGTON, DC/TEL: (703) 614-1879 /EMAIL: ROBERT.D.NEWELL1.CIV(AT)US.NAVY.MIL// 1. In support of references (a) thru (c), this NAVADMIN issues implementation guidance and tasks support for the Navy's Community Outreach Program for Calendar Year (CY) 2023. 2. While Navy Community Outreach efforts continue to contribute to a growing understanding of the Navy's importance to our country's national security, the challenging recruiting environment confronting all the military services demands we also leverage community outreach programs to help recruit and man the Navy our fellow citizens require. 3. Data a. Today, 26 percent of Americans consider the Navy as the most important service to our country's national security, trailing only the Air Force's 27 percent. This is a 14 percent increase since 2009 and a 1 percent increase from 2021. b. While the Navy continues to be viewed very favorably by the public, each of the services have experienced at least a 10 percent decrease in favorability during the past six years. In 2016, 82 percent of the country viewed the Navy favorably. Today, that number is 70 percent. c. In 2011, 57 percent of Americans said they would recommend joining the Navy. Today, 43 percent say they would. d. Three quarters of U.S. adults under 25 say they are not interested at all in joining any branch of the military. e. The percentage of Americans between the ages of 16 and 21 who say they will either definitely or probably join the military has fallen to 9 percent. The lowest point since 2007. 4. Goals a. Continue to increase the number of Americans who understand the Navy's importance to national security. b. Increase the number of adults who recommend joining the Navy. c. Increase the number of Americans under 25 who are considering joining the Navy. 5. Objectives a. Ensure 50 percent of all in-person community outreach engagements focus on 13-29 year-olds and 50 percent of all engagements within this age group focus on 13-29 year-old women. b. Increase the number of women under 30 who view the Navy favorably from 46 percent to 49 percent. c. Increase the number of African Americans who view the Navy as most important to national security from 17 percent to 24 percent. d. Increase the number of Hispanic Americans who view the Navy as the most important to national security from 24 percent to 28 percent. e. Increase the number of Americans over 25 who recommend joining the Navy from 43 percent to 48 percent. f. Increase the number of Americans under 25 who are considering joining the Navy from 12 percent to 15 percent. 6. Reference (a) has authorized the following community outreach programs for CY 2023: a. Seven Fleet Weeks. Tasking and responsibilities for these events will be provided SEPCOR by cognizant operational and regional commanders. As always, Fleet Week support is subject to operational availability. (1) (East Coast) Port Everglades, FL; New York City. (2) (West Coast) Los Angeles, CA; San Francisco, CA; Seattle, WA; Portland, OR; San Diego, CA. b. 15 Navy Weeks. (1) Miami, FL, 23-29 JAN (2) Tucson, AZ, 20-26 FEB (3) Shreveport, LA, 20-26 MAR (4) Tri-Cities, TN, 3-9 APR (5) Wilmington, NC, 10-16 APR (6) St. Louis, MO, 8-14 MAY (7) Oklahoma City, OK, 26 JUN-2 JUL (8) Milwaukee, WI, 17-23 JUL (9) Billings, MT, 7-13 AUG (10) Lincoln, NE, 21-27 AUG (11) Cleveland, OH, 4-10 SEP (12) Salt Lake City, UT, 11-17 SEP (13) Salem, OR, 25 SEP-1 OCT (14) Philadelphia, PA, 9-15 OCT (15) Indianapolis, IN, 23-29 OCT c. Per reference (b), the Navy Week program is a community outreach requirement, led by the Navy Office of Community Outreach (NAVCO), and is specifically designed to provide Americans around the country with the opportunity to personally connect with their Navy. As such, principal stakeholders identified in reference (b), as well as subordinate commands specified in subsequent tasking, will support the 2023 Navy Week campaign to the maximum extent operational schedules allow. d. The American Connections program, announced in reference (c), will continue to be a prominent component of the Navy 2023 community outreach strategy. Managed by NAVCO, it was established to share the Navy story with media across the country serving markets that generally do not receive Navy news and information. In 2023, the program will include the following elements: (1) Media production visits. NAVCO deploys production teams to commands to produce feature stories and accompanying photos of assigned Sailors, which are provided to media outlets where those Sailors have local connections. NAVCO is planning 12-15 Media Production Visits in 2023 in support of key Navy communication priorities and programs, such as Ohio submarine replacement, surface shipbuilding and allied partners. In accordance with reference (b), commands are required to support media production visits from NAVCO. Expected areas to be visited include: (a) Groton, CT (b) Jacksonville, FL (c) FDNF Japan (d) Kings Bay, GA (e) Lemoore, CA (f) Mayport, FL (g) Norfolk, VA (h) Pearl Harbor, HI (i) Rota, Spain (j) San Diego, CA (2) Sailor recognition. Commands are encouraged to continue highlighting their Sailors' awards, promotions, retirements, changes of command and other recognition by emailing content to navyoutreach(at)navy.mil. NAVCO shares with media where Sailors have local connections and provides links to commands so Sailors can share with family and friends. (3) Fleet-produced content sharing service. Every day, commands throughout the Navy produce hundreds of stories and photos featuring the professionalism of our Sailors and the accomplishments of Navy commands. NAVCO provides these stories and photos to media where Sailors have local connections and to media with ties to namesake units. In accordance with reference (b), commanding officers are encouraged to, "ensure all internally produced media products for public release include local connections for any Sailors identified in stories and photos." (4) Shoutout service. A toll-free telephone service (1-855-OUR-NAVY or 1-855-687-6289) is available for Sailors to record a short greeting, which is shared with media where Sailors have local connections. Greetings can be submitted in conjunction with a holiday or observance, such as Mother's Day, Veterans Day, etc. Greetings can also be sent from Sailors, or namesake units, to offer support to their home teams participating in major sporting events. Throughout the year, Sailors can share shoutouts to commemorate milestones such as birthdays, anniversaries, graduations, etc. Those wishing to be notified of shoutout opportunities can e-mail navyoutreach(at)navy.mil. e. Naval Aviation Outreach. Naval Aviation outreach is particularly effective, in that it has the unique ability to bring a primary warfighting platform to inland markets. The following Naval Aviation outreach activities are authorized in 2023: (1) 33 full Blue Angels performances. (2) 70 Navy Parachute Team (Leap Frogs) performances. (3) Seven Navy Hosted Air Shows/Open Houses: NAF El Centro, CA; NAS Point Mugu, CA; NAS Key West, FL; USNA, Annapolis, MD; NAS Oceana, VA; NAS Jacksonville, FL; NAS Pensacola, FL. These events are authorized to have aerial demonstrations by aviation assets organic to the installation. (4) 42 TACAIRDEMO performances/Legacy Flights at Chief of Information (CHINFO)-authorized air shows at which the Blue Angels are not performing. (5) Aircraft static displays at CHINFO-authorized air shows and other events. (6) 50 flyovers (two aircraft maximum unless authorized by CHINFO), equally divided between East and West Coast aviation assets, at CHINFO -authorized events. Sporting events are permitted one regular season and one post-season flyover at home games or matches, unless otherwise approved by CHINFO. Requests are submitted to NAVCO using DD Form 2535, reviewed by the Aviation Outreach Working Group (AOWG) consisting of representatives from CNAL, CNAP, NAVCO and CHINFO, before being forwarded to CHINFO for final approval. (7) Flyovers, with local area aircraft, for community events that are vital to preserving good relations between the following Naval Aviation installations and host communities that support them: NAS North Island, CA; NAS Lemoore, CA; NAS Fallon, CA; NAWS China Lake, CA; NAS Whidbey Island, WA; NAS Oceana, VA. This includes flyovers at High School events that are approved by the Secretary of the Navy in accordance with the additional policy guidance and procedures outlined in the Policy section of this Plan. (8) Aviation outreach support that falls into the following categories is not subject to limits specified in reference (a): (a) Military services retain operational authority over support for funeral and memorial service flyovers, which are not considered community outreach events. (b) Flyovers for ceremonies and other events intended primarily for an internal audience are not considered outreach events and may be conducted with TYCOM approval. This includes U.S. Naval Academy events. (9) U.S. Air Force Academy vs. U.S. Naval Academy football game. Aerial review consisting of a flyover formation of two U.S. Air Force F-35s and two Department of the Navy F-35s. Participating Department of Navy aircraft may be sourced from U.S. Navy or U.S. Marine Corps Aircraft. Participation will be approved through operational channels in accordance with Military Service policies. (10) Super Bowl. Per reference (a), the Navy is authorized to support the 2023 Super Bowl with a pre-game flyover of four fleet aircraft; recruiting, education and public affairs assets. f. 18 Continental United States Port Visits. From a community outreach perspective, there is no more effective means to showcase the Navy's capabilities and its talented Sailors than allowing Americans to visit a ship or submarine: (1) (East Coast) Mobile, AL; New Orleans, LA; Boston, MA; Charleston, SC; Norfolk, VA; Eastport, ME; Bristol, RI; Philadelphia, PA; Rockland, ME; New London, CT; Manhattan, NY; Cleveland, OH; Newport, RI. (2) (West Coast) Santa Barbara, CA; Port Angeles, WA; Kodiak, AK; Homer, AK; Seward, AK. (3) Other port visits conducted primarily for training or operational purposes are not subject to limits specified in reference (a). Per reference (b), the following elements should be incorporated into every outreach port visit SOE: (a) Media day (pierside press availability and a shipboard tour). (b) Very important person (VIP) reception. (c) VIP tours for local civic and community leaders and educators. (d) The maximum amount of public visitation possible to the extent that time and force protection restrictions permit. (e) Two or more community relations projects, such as beach clean -ups, Habitat for Humanity, school visits, etc., with appropriate media coverage. g. Civic and Executive Outreach. Reference (b) approves dedicated community outreach travel for non-governmental organization, civic and executive outreach. (1) 25 Executive Engagement Visits. Suggested cities for 2023 include, but are not limited to: Atlanta, GA; Augusta, ME; Breckenridge, CO; Cheyenne, WY; Chicago, IL; Columbus, OH; Dallas/Ft. Worth, TX; Dayton, OH; Fairbanks, AK; Grand Forks, ND; Grand Junction, CO; Helena, MT; Kansas City, MO; Little Rock, AR; Louisville, KY; Nashville, TN; Pierre, SD; Pittsburgh, PA; Richmond, VA; Santa Fe, NM; Savannah, GA; Trenton, NJ; Twin Falls, ID; Winter Park, FL. As an extension of the EEV program, NAVCO will also conduct outreach engagement visits for post-deployment commanding officers. NAVCO welcomes Flag Officers, SES civilians and post-deployment commanding officers who are interested in conducting outreach to areas of the United States not mentioned above where they have close personal ties. (2) Per reference (b), travel by Flag Officers, SES civilians and members of the command triad outside the local area to participate in community outreach and other representational events that demonstrably help achieve the Navy's mission are authorized and will be considered essential official business in the government's interest. h. Ship and submarine namesake crew visits. One of the most effective means to connect Americans with their Navy is through strong and enduring namesake unit relationships. In addition to the requirements specified for the Navy Week program referenced above, reference (a) approves visits by crewmembers of the following ships and submarines with namesake ties to their namesake city or state: USS ASHEVILLE, USS CHICAGO, USS TOPEKA, USS ANCHORAGE, USS CARL M LEVIN, USS CHARLESTON, USS CINCINNATI, USS COMSTOCK, USS COWPENS, USS ESSEX, USS FORT WORTH, USS FRANK E PETERSEN JR, USS JACK H. LUCAS, USS JACKSON, USS JOHN H CANLEY, USS JOHN P MURTHA, USS JOHN S MCCAIN, USS KANSAS CITY, USS KIDD, USS LENAH SUTCLIFFE HIGBEE, USS MANCHESTER, USS MICHAEL MURPHY, USS MOBILE, USS MOBILE BAY, USS MONTGOMERY, USS NEW ORLEANS, USS OAKLAND, USS OKLAHOMA, USS OMAHA, USS PEARL HARBOR, USS PORTLAND, USS PRINCETON, USS SANTA BARBARA, USS SAVANNAH, USS SOMERSET, USS TULSA. i. Navy Band tours and ceremonial unit performances. U.S. Navy Band and fleet Band Activities will oversee and collect all new community outreach measurement guidelines as detailed in reference (a). Reference (a) approves the following: (1) Fall/spring/summer tours (2) Fleet/regional band performances (3) U.S. Navy Band international performances (a) International Military Band Concert, Vancouver, Canada, May 2023. (b) Consul General Calgary Independence Day Celebration, Alberta, Canada, July 2023. (c) Royal Nova Scotia Tattoo 2023, Halifax, Canada, July 2023. (4) Puerto Rico tour, January 2023 (5) International and Midwest Band and Orchestra clinics (6) Navy Band public outreach concerts (7) Concerts outside the NCR (8) Large public concerts (DC Concerts on the Ave / Holiday concert) (9) Ceremonial Guard: (a) Two parades outside of NCR (Rose Bowl Parade, NYC St. Patrick's Day Parade) (b) Seven Navy Weeks and three Fleet Weeks (c) Two Media engagement events outside of NCR j. Social Media and Emerging Trends Outreach. Social Media remains an important component of the Navy 2023 community outreach strategy. NAVCO manages multiple social platforms to aid in connecting Americans to their Navy. NAVCO uses social media to amplify fleet messaging, highlight Navy Weeks, namesake visits, executive engagements visits, and to release content that educates and informs Americans about their Navy. Commands are encouraged to continue highlighting their Sailors and tag NAVCO's social media handles or invite NAVCO to collaborate on posts to help amplify. Additionally, commands are encouraged to reach out to NAVCO with content/influencer collaboration ideas. k. Navy Birthday Celebrations/Historical Commemorations/Ship Milestone Events. Support is authorized for the following: (1) Battle of Midway 81st Anniversary (June 4) (2) 248th Navy Birthday (October 13) (3) Ship Milestones (dates TBD): (a) USS SANTA BARBARA (LCS 32) commissioning (b) USS LENAH SUTCLIFFE HIGBEE (DDG 123) commissioning (c) USS TRIPOLI (LHA 7) commissioning commemoration (d) USS MARINETTE (LCS 25) commissioning (e) USS HYMAN G. RICKOVER (SSN 795) commissioning (f) USS NANTUCKET (LCS 27) commissioning (g) USS AUGUSTA (LCS 34) commissioning (h) USS COOPERSTOWN (LCS-23) commissioning l. Community Outreach in Local Areas. For activities not included in reference (a), use of local resources to support outreach activities in the local area is authorized and encouraged. Local area is defined in Joint Travel Regulation, Chapter 2, Article 0206. m. Entertainment Media. Support is authorized for entertainment media engaged in: (1) Feature Films: Nerves of Steel; Mission Impossible 8; Blue Angels IMAX Experience. (2) Television Series: NCIS; NCIS Los Angeles; NCIS Hawaii (3) Major Docu-Series: (NETFLIX) Making of an F-35 Pilot; (History Channel) Making of a Submariner; (History Channel) In Command n. Aircraft Carrier, ship and submarine underway embarks for distinguished visitors and media are authorized. Request the Type Commands managing these programs provide embark opportunities to those who can best share their experience with young and diverse audiences. To help achieve that desired effect, CNAF now uses this nomination form: https://forms.office.com/r/Ti8mh6quZ1. Nominations populate into a database and are reviewed weekly for consideration for upcoming embark opportunities. o. Navy Community Ambassador (NCA) Program. The NCA Program is designed to develop a network of civilian community leaders who understand the strategic communication challenges facing the Navy, and who can present engagement opportunities made possible by their experience, connections, and audiences. The intent is to build access and communication channels with a more diverse demographic and subsequently increase their understanding of their Navy, its mission, and contribution to national security. The program currently has 19 ambassadors representing Virginia, Maryland, Pennsylvania, New York, Florida, Colorado, Washington, California, Illinois, Texas and the District of Columbia. The first program year brought opportunities such as guest speaker invitations; Navy Week engagement recommendations and connections; distribution of STEM program information; and recruitment referrals. In 2023, NCAP looks to grow to 50 ambassadors and engage Navy stakeholders in, at minimum, two ambassador-provided opportunities per month. PAOs interested in nominating a NCA can submit nominees on the CHINFO Portal: https://portal.secnav.navy.mil/orgs/CHINFO/services/SitePages/Navy _Ambassador_Program.aspx. 7. All modifications beyond the scope of reference (a) require approval by the Office of the Assistant to the Secretary of Defense for Public Affairs. Requests for an exception to policy must be forwarded through CHINFO. For additional questions pertaining to this NAVADMIN and the execution of the Navy's 2023 Community Outreach Plan, please contact Mr. Rob Newell at (703) 614-1879. 8. Released by RDML R. M. Perry, Chief of Information.// BT #0001 NNNN CLASSIFICATION: UNCLASSIFIED//